Sonic logos are between 3 and 7 seconds long and are basically short jingles used for brand development. Basically these logos use sound to convey the values and personality of a particular brand. Corporations and businesses pay to create sonic logos in order to make the public aware of their brand and they apply these sound identities across many different touchpoints including television, mobile technology, radio, and the internet.
Before a note is played or any audio is recorded in the actual creation of the sonic logo by musicians and sound designers, there are other factors to consider. It is necessary to first research the history and character of the brand with which you are working. So that the finished sonic logo captures the brand's identity, designers must determine the personality of the brand. The process of creating sonic logo includes the following steps.
1. In order to begin the process of creating the sonic logo, one must first determine the core values of the brand. For example, is the brand environmentally aware, conservative, or part of a particular cultural movement?
2. Secondly, research the sonic history of the company to how sound or music has been used in the past to reflect the identity of the brand. Past use of sound could prove as a springboard for inspiration or a direction not to take if the company is unhappy with past sonic elements.
3. Next, figure out what sound effects or ambience will be able to communicate the brand's ideals. For an environmental organization, for example, one might want to use sounds of water or birds to create a sort of nature montage.
4. Subsequently, decide if the human voice will be part of this new sonic logo. Will there be a line such as "I'm loving it."
5. Lastly, be sure that all of the sonic logos you create are memorable and original since its main function is to identify one specific brand.
The tips above give media professionals a basic description of the necessary element in creating a sonic logo. Regardless of how you create your sonic logos, be absolutely sure that they are unique from anything done before and that the brand you are working for are happy with their new audio identity. By achieving these two things you've reached sonic logo success! - 15478
Before a note is played or any audio is recorded in the actual creation of the sonic logo by musicians and sound designers, there are other factors to consider. It is necessary to first research the history and character of the brand with which you are working. So that the finished sonic logo captures the brand's identity, designers must determine the personality of the brand. The process of creating sonic logo includes the following steps.
1. In order to begin the process of creating the sonic logo, one must first determine the core values of the brand. For example, is the brand environmentally aware, conservative, or part of a particular cultural movement?
2. Secondly, research the sonic history of the company to how sound or music has been used in the past to reflect the identity of the brand. Past use of sound could prove as a springboard for inspiration or a direction not to take if the company is unhappy with past sonic elements.
3. Next, figure out what sound effects or ambience will be able to communicate the brand's ideals. For an environmental organization, for example, one might want to use sounds of water or birds to create a sort of nature montage.
4. Subsequently, decide if the human voice will be part of this new sonic logo. Will there be a line such as "I'm loving it."
5. Lastly, be sure that all of the sonic logos you create are memorable and original since its main function is to identify one specific brand.
The tips above give media professionals a basic description of the necessary element in creating a sonic logo. Regardless of how you create your sonic logos, be absolutely sure that they are unique from anything done before and that the brand you are working for are happy with their new audio identity. By achieving these two things you've reached sonic logo success! - 15478
About the Author:
SFXsource ponders and writes on multimedia production and produces voice samples and free animal sounds for sampling in animation, flash, and film
