Friday, January 30, 2009

Who Makes Sewing Machines?

By David Trumble

What is the cost of a new sewing machine? You can get a machine for under a hundred dollars or you can pay up to $12,000.

You get what you pay for when it comes to sewing machines. There are junk machines, low end mechanicals, midline electronics, computerized, and luxury machines.

What brands are there to choose from?

Generic means general or standard. Brands like Kenmore, Necchi, Bernette, Simplicity, and White brands are general sewing machines manufactured and supplied to the sales company with the specified generic label.

The very popular newcomer, Baby Lock, offers the finest sergers as well as a premium line of sewing machines. Tacony Corporation and Brother International enjoy a great joint venture relationship yielding superior quality production in Japan.

Japans Brother International makes many electronic products including sewing machines. It provides a low end line to mass merchants under the Brother label, and it markets its own high quality line under the Pacesetter By Brother label. In addition to these lines, Brother is well known for providing generic machines to associated brands. .

Bernina is the luxury sewing machine made in Switzerland. Customer loyalty is the highest in the industry. It is famous for its solid dependability, advanced features, and innovation. It has been a leader in the industry introducing the first zig zag, hem machine, and Microsoft Windows operating system. Its newest model 830 has the largest stitch offering on the market, measures 12 arm, and is full of advanced features. The cost is $12,000.

Elna was also made in Switzerland for many years. Recently, it was purchased by Janome of Japan, and being developed as its own distinctly feminine brand line.

Husqavarna Viking originally from Sweden became famous for its resilience and ease of use. Now it is part of the conglomerate including Singer and Pfaff being manufactured in China.

Formerly, the New Home brand was marketed in the United States. Today Janome of Japan is the largest of all sewing machine manufacturers boasting over 50,000,000 machines made. The Memory Craft series has been very popular because of the advanced robotic incorporated in the stitch control system. The company makes many generic sewing machine lines for other companies.

In 1862, Georg Michael Pfaff introduced his German sewing machine. Over the years, it has developed a reputation for high quality premium sewing machines. Currently the Pfaff brand continues to enjoy German engineering, while being manufactured in China.

Singer is the number one brand in the world of sewing. It has dominated the market since 1851. More Singers have been sold than any other brand. Today it is produced in China along with the Husqavarna and Pfaff lines. In many ways, the standing it once had has been lost to competitors, but it continues to be a popular brand. - 15478

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