Everyone receives marketing emails. In this day in age it's unavoidable. But various marketing emails are more effective than others, especially those that are so eye-catching that they make the reader click on one of the links inside. Email Management resources like Constant Contact make it simple to create the most effective, highest converting marketing emails. This is the ideal way to test out marketing strategies for your business!
How do I test which format is better you ask? Its simple! Email managers allow you to split recipient lists into groups, so that you can send Group A an email, lets call it Marketing Email A, and Group B Marketing Email B. Example: Email A is a text heavy, descriptive email, about 2 special products with a few small pictures of each product, advertising a special deal with a link. Email B contains 5 products, with brief text, one small photo of each one, and a link next to each product.
The email management program can track which email is opened, which links in the email get clicked, and even whether readers click through to a specific page on your website for example the "Buy Now" page! Evaluating formats in this way is the most efficient means of creating emails that convert for your site. This can be a bit time consuming and takes some trial and error, but never fear, it yields results!
What is important is to test out two or three specific email formats that are distinct and different from each other. Then, when you see what works, improve on it and test the format even further. As your tests progress you will learn which formats work best for your product. Maybe long descriptive emails with 2 products convert better than emails with 5 products. Maybe putting links in the body of the text works better than a list. Maybe many pictures convert better than text, or vice versa. The results will be different for each product or service.
Real Life Example: A colleague and friend of mine at a travel agency found through this method that the highest conversion was on emails that had pictures of a single exclusive resort deal that she was promoting. The rate of conversion for "Exclusive" emails was 65% higher than emails that had the same deal adjacent to four other deals that were just as incredible!
Using an email management tool and doing these measured tests will give you definitive proof of the most effective email format. You will instantly see which type of email has higher conversion rates, write future emails using these new ideas, and see how well it works! - 15478
How do I test which format is better you ask? Its simple! Email managers allow you to split recipient lists into groups, so that you can send Group A an email, lets call it Marketing Email A, and Group B Marketing Email B. Example: Email A is a text heavy, descriptive email, about 2 special products with a few small pictures of each product, advertising a special deal with a link. Email B contains 5 products, with brief text, one small photo of each one, and a link next to each product.
The email management program can track which email is opened, which links in the email get clicked, and even whether readers click through to a specific page on your website for example the "Buy Now" page! Evaluating formats in this way is the most efficient means of creating emails that convert for your site. This can be a bit time consuming and takes some trial and error, but never fear, it yields results!
What is important is to test out two or three specific email formats that are distinct and different from each other. Then, when you see what works, improve on it and test the format even further. As your tests progress you will learn which formats work best for your product. Maybe long descriptive emails with 2 products convert better than emails with 5 products. Maybe putting links in the body of the text works better than a list. Maybe many pictures convert better than text, or vice versa. The results will be different for each product or service.
Real Life Example: A colleague and friend of mine at a travel agency found through this method that the highest conversion was on emails that had pictures of a single exclusive resort deal that she was promoting. The rate of conversion for "Exclusive" emails was 65% higher than emails that had the same deal adjacent to four other deals that were just as incredible!
Using an email management tool and doing these measured tests will give you definitive proof of the most effective email format. You will instantly see which type of email has higher conversion rates, write future emails using these new ideas, and see how well it works! - 15478
About the Author:
In his marketing site Charles Newman discusses the benefits of online marketing for small businesses. He gives the best marketing tipsfor low budget marketing efforts using online tools and social media.
