This article contains one very basic tip for improving website conversion, and also a more advanced application of the same technique (if the initial paragraphs are a little too obvious for you, scroll down to the middle).
Can prospects contact you easily?
One thing I am regularly asked to do by clients is to take a look at their website and evaluate how their conversion rates can be increased. One thing I see quite often (and I find it utterly dismaying every time) is that the website's "contact us" information is difficult to locate on the site ? or missing entirely!
Your contact us page is the best way you have of getting prospects to opt-in to a list or contact you if they have questions. By simply making this link accessible to visitors, you will increase your conversions quickly; one client of mine saw a 25% increase in inquiries almost instantly by doing this.
Make it obvious!
I saw one website which did feature this page as a link in a drop-down menu, but it was nested inside the "about us" sub menu. This makes your contact information harder to find. Instead, put your contact us page link where it is easy for any visitor to your site to find.
A less common problem I see is a site placing their "contact us" link in an easy to find spot, but confusing visitors by calling it something like "details".
It's really best to simply use the standard term here for your contact us page link ? stick with "contact us" and you'll see more inquiries and opt-ins, guaranteed.
A more advanced take on this idea:
One technique that I've found increases website convertion is to insert multiple instances of your call to action throughout a webpage.
If you do this in combination with a "Contact Us now" link placed throughout your copy, you are giving your visitors several chances to get in touch; you will certainly see more responses this way.
Placing one of these links near the top of your page will work to get a response from repeat visitors and those extremely eager to contact you.
But you'll receive a higher response rate from most of your visitors if you use links throughout your copy, especially after points designed to elicit an emotional response from your visitors.
Obviously, you need to include a final call to action at the end, followed by a "contact us" link.
Structuring "Contact us" links in this way is much better than writing a couple of pages of copy and putting one link right at the bottom. This tip isn't suited to every type of site, but it does apply to most online lead generation situations.
Try it out! - 15478
Can prospects contact you easily?
One thing I am regularly asked to do by clients is to take a look at their website and evaluate how their conversion rates can be increased. One thing I see quite often (and I find it utterly dismaying every time) is that the website's "contact us" information is difficult to locate on the site ? or missing entirely!
Your contact us page is the best way you have of getting prospects to opt-in to a list or contact you if they have questions. By simply making this link accessible to visitors, you will increase your conversions quickly; one client of mine saw a 25% increase in inquiries almost instantly by doing this.
Make it obvious!
I saw one website which did feature this page as a link in a drop-down menu, but it was nested inside the "about us" sub menu. This makes your contact information harder to find. Instead, put your contact us page link where it is easy for any visitor to your site to find.
A less common problem I see is a site placing their "contact us" link in an easy to find spot, but confusing visitors by calling it something like "details".
It's really best to simply use the standard term here for your contact us page link ? stick with "contact us" and you'll see more inquiries and opt-ins, guaranteed.
A more advanced take on this idea:
One technique that I've found increases website convertion is to insert multiple instances of your call to action throughout a webpage.
If you do this in combination with a "Contact Us now" link placed throughout your copy, you are giving your visitors several chances to get in touch; you will certainly see more responses this way.
Placing one of these links near the top of your page will work to get a response from repeat visitors and those extremely eager to contact you.
But you'll receive a higher response rate from most of your visitors if you use links throughout your copy, especially after points designed to elicit an emotional response from your visitors.
Obviously, you need to include a final call to action at the end, followed by a "contact us" link.
Structuring "Contact us" links in this way is much better than writing a couple of pages of copy and putting one link right at the bottom. This tip isn't suited to every type of site, but it does apply to most online lead generation situations.
Try it out! - 15478
About the Author:
About the author: David B. Ascot is an authority on improving sales lead generation results and his information will be beneficial when attempting online lead generation.
