Tuesday, November 18, 2008

Capturing Your Clients

By Mike Schwartz

Once you have started your business you will need a way to reel in your prospects. The best way to do this is to create a page for your customers to start the viewing proccess. This is the first page that they will go to and it is called a capture page.

This initial page is also called a landing page. This is of course called a landing page because they will click your link and land on that page. This page can also be referred to as a capture page because on the page there will be a simple form for them to fill out in order to get more information.

This first page is also a bit of a teaser because to get more info on your business they will have to fill in the form. But why would you have your prospects do this? Why not show them everything all at once?

This is so you can get their contact information before allowing them access to your site. There are two reasons for this. The first one is so you will be able to contact them to give them more info and answer their questions.

By doing this you will raise their level of confidence in your program because they will get to speak with a live person. Especially for those that are new to home businesses they won't feel like it is a lifeless automated business. The human touch is still very important to online business.

Another important thing about getting them to give a little contact info on your capture page is once they do you can now send them periodic e-mails reminding them to continue to consider your opportunity. You do this by setting up what is called auto responders. This is a service that once linked with your site will automatically send out messages to those people.

How often they get them and how many they recieve is up to you. Not everyone will join you right away witch is why you want to do this. Some will think about it for awhile but while they do they will recieve your messages to remind them. - 15478

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