Thursday, November 27, 2008

Finding Good Joint Venture Partners on Article Directories

By Stu McLaren

I was asked a great question the other day that I just had to share with you. Here is how it went; "I am looking to setup joint venture partnerships with people that I found off of article directories. There are such a wide variety of people on there. How do I know which of those people are worth pursuing?" Within this article is my response to that person.

That's correct - when there are so many different kinds on people on article directories, you need to find a way to filter the reliable guys from the unreliable ones. I myself have developed a whole filtering system and one of the first rules is about the vibes I get from the other person - are the vibes good or bad? Also, are they looking for a long-term cooperation or not?

I myself prefer long-term relationships - quick fixes are not for me. I hate when we are together for a month or two and then we go separate ways. This simply is not my cup of tea. Also, I always check if a potential partner has had past partnerships or at least projects with other people. Very often I will contact my potential partners' former partners and ask them about their experience together.

A couple of weeks ago I was contacted by a very well-know marketer. He wanted me to be an affiliate manager for him. The first thing I did after our first conversation was over was to contact an acquaintance I knew had worked with him in the past. My acquaintance told me many things about my potential partner and this information was more than useful to me.

Another factor to take into consideration is how they market to their clients. Subscribe for their list and see for yourself. The way they communicate with their list tells a lot. You might love their list, or you might hate it - the feeling is precious anyway.

Then, the other thing, this is probably an extreme step but it depends on what you are looking to do with the person, is become a customer of their's first. How are you treated when you are a customer? That will give you a lot of insights as well.

A tested way to make an estimate about the potential JV's conversion is to become an affiliate of theirs. When you join their affiliate program, you will get personal experience about how much traffic you can send to their site and how well their product sells. It is important to know if you are dealing with a best-selling product or not, so just join their affiliate program and you will know the answer. - 15478

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