The fact that you are wondering which type of advertising is better leads me to believe that you understand marketing is clearly the life blood of your online business. The large majority of your time should be spent advertising and promoting in some form or another. Let's talk about which is better between paid vs free marketing methods.
Here is my take having used both forms of advertising successfully. There really is no such thing as free advertising. Time is money and you are either going to spend the money upfront or spend the time to make it happen. The real question is how much is your time worth?
Now that you understand that there is no free lunch you must make careful decisions as to how you will either spend you time or your money. The first question is how much is your time worth. The next question is how comfortable are you with doing certain things on your own.
There are some pros and cons to each from each type of advertising but I think the concept that you must keep in mind is effectiveness. If something is free and it doesn't work very well then that is of no benefit to you. Compare that to a paid ad that works and I'll take the paid ad every time.
The advantages of manual (free) advertising based on my experience is it allows you to test your marketing strategies without losing your shirt. There are also many free advertising sources that provide a long term effect like article and video marketing. When considering free methods I would strongly recommend opportunities that are leveraged and provide long term benefits like viral or search engine marketing.
When it comes to paid advertising you can definitely benefit there as well. The ability to consult with marketing companies that will run your campaigns will give you a broader view of the marketplace based on their experience. It also saves you a good amount of time which allows you to reap returns in other areas of your business too.
Whether paid or free the ideal solution for determining which methods to use is to track your results. Using an online tracking system will allow you to monitor your results which will save you time and money in the short and long run. Knowing which ads are working and which aren't allows you to make quick decisions when it comes to how you'll expend your resources.
Your time and budget will ultimately determine which advertising methods are best for you. I suggest trying a few methods that interest you and use them until you feel comfortable and somewhat proficient. Don't try to do a little bit of everything as this does not work. Pick something, stick to it and then move to another method while tracking your results throughout. - 15478
Here is my take having used both forms of advertising successfully. There really is no such thing as free advertising. Time is money and you are either going to spend the money upfront or spend the time to make it happen. The real question is how much is your time worth?
Now that you understand that there is no free lunch you must make careful decisions as to how you will either spend you time or your money. The first question is how much is your time worth. The next question is how comfortable are you with doing certain things on your own.
There are some pros and cons to each from each type of advertising but I think the concept that you must keep in mind is effectiveness. If something is free and it doesn't work very well then that is of no benefit to you. Compare that to a paid ad that works and I'll take the paid ad every time.
The advantages of manual (free) advertising based on my experience is it allows you to test your marketing strategies without losing your shirt. There are also many free advertising sources that provide a long term effect like article and video marketing. When considering free methods I would strongly recommend opportunities that are leveraged and provide long term benefits like viral or search engine marketing.
When it comes to paid advertising you can definitely benefit there as well. The ability to consult with marketing companies that will run your campaigns will give you a broader view of the marketplace based on their experience. It also saves you a good amount of time which allows you to reap returns in other areas of your business too.
Whether paid or free the ideal solution for determining which methods to use is to track your results. Using an online tracking system will allow you to monitor your results which will save you time and money in the short and long run. Knowing which ads are working and which aren't allows you to make quick decisions when it comes to how you'll expend your resources.
Your time and budget will ultimately determine which advertising methods are best for you. I suggest trying a few methods that interest you and use them until you feel comfortable and somewhat proficient. Don't try to do a little bit of everything as this does not work. Pick something, stick to it and then move to another method while tracking your results throughout. - 15478
About the Author:
Want to take a peek at a legitimate internet home business model or just take a short video tour of author Kylon Trower's home based business office in Santa Clarita, CA.
