Thursday, December 25, 2008

Designing Your Own Business Website Will Cost You

By Stephen Grisham, Sr.

"Hire a Professional" sounds a lot like "write a check." The truth is, if you are busy running your business then you don't have time to learn how to do someone else's job. It might seem like it's saving you money to do it yourself, but it will cost you later.

The cost of a web design master (aka webmaster) is offset by the time saving he or she does for you. How much is your time worth? What could you be doing in all those hours? What sales might you cost yourself if you are away from your business for hours, days, weeks, or months?

HTML coding does look easy up front, but most people don't know that there are many other programming languages necessary in a business website. Do you have all of the time you need to create an attractive, functioning and secure website? If you think your business needs and deserves more than a shoddy, pre-fabricated website, you should hire a professional web designer.

An introductory webmaster knows the 4 basic web programming languages: HTML, SHTML, Java, CSS. A more seasoned pro will have tons more to offer you. The more training the professional has, the more costly the web design fees will be, but also the better the results can be.

If you are on a tight financial rope, your business can always consider hiring a student as a designer. Most 2 and 4 year colleges have programs for web design, and there are many skilled students looking to build their portfolios who will build your website for free or very cheap

The next big thing is the site itself. What does it need to do? The more bells and whistles your site has, the more room it will require on your server. You will have to pay for the space you use, so be sure your designer knows your limitations.

If you need programs for your website, such as a shopping cart, a programmer is often very expensive. It may suit your needs for you to buy a software program that is pre-made to meet your needs. This kind of software can be found for important features such as your store's online shopping cart. It is absolutely critical for you to harbor a secure online cart that has no errors so your website's customers will feel that their information is safe.

The most important feature of any website is the safety of your customer's information. Nobody wants your site information or the private information on it to be stolen or misused, so it's critical to be absolutely sure that your webmaster offers support and security and be sure he'l take emergency calls, because they are inevitable. - 15478

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