Are you in a business that requires your customers or prospects to call you? If this is the case, your business will need a larger marketing effort in order to see results. You first need to reach people and make them remember your business name and what your business has to offer. Even if you are successful with all this, if your potential clients then decide to call you they will struggle to find a way to reach you.
In order to make this easier for your customers you need give your phone number a brand name. The simplest and easiest way to do this is to get a phone word. A Phone word will help your clients to remember your phone number and your business, simply by remembering your brand name or a definite service that you can provide for them.
The big question here is how exactly do phone words work? All a person needs to remember is the specific name of a company or the brand that the company sells; from there they can click the numbers that actually correspond to letters on their cell or home telephone keypad. Phone words, sometimes also called phone names, will help your advertising campaign to make a lasting impression.
If you are having a little trouble wrapping your mind around the phone word concept, take a look at this example. Let's say you are looking at an ad, and you see a company that interests you and you would like to contact them. The phone number for the ad is 1300 362 873. Now, are you actually going to be able to remember all those numbers is a short period of time? Probably not. How about if you saw an ad and the number looked like this; 1300 FOCUS FIT. Seems a little bit easier, doesn't it? This is how phone words work; They make it easier to remember a company's number, by replacing the numbers with a brand or word that is easily associated with that company.
Why should you really consider a phone word? A few facts:
- Phone words are 14 times easier to remember than an entire phone number.
- Over 60% of people don't keep business numbers and don't even use the yellow pages. Your competitor can be just one call away.
- Phone words have effectively increased advertising response rates by up to 350% in U.S and U.K markets, and companies are also getting similar results in Australia.
- Because you only have 3 seconds for your ad to create that lasting impression on your potential client, phone words are successfully make your number easier to remember.
- If you are looking for a great way to show your clients that you care, phone words are the way to go! You care enough to help your clients to remember your phone number, the easiest way possible!
Let's get back to a real example of an Australian company 'Focus Fitness'. With their new phone number (or phone name) 1300 FOCUS FIT they received an extra $31,200 worth of sales in that 2 months. Real success for a real business and this can happen for your business too.
How can you get your very own branded phone word? There are many service providers from whom you can get your very own phone word. In Australia one that is very helpful is 1300 EasyDial phone words (http://www.1300easydial.com.au). This provider will guide you step by step through creating and registering your phone word.
If you are having a bit of trouble choosing your own phone word, then utilize one of the special tools designed to help you select the perfect phone word. The most successful phone words incorporate unique features of your business, such as your brand name, into the Phone word. This will help your clients remember your company name.
So 1800-Your-Brand or 1300-Your-service can become your viral phone name. Consider a few examples like 1300-Dominos, 1800-Car-Wash or 1300-Easy-Dial. These are examples of phone words that help customers to easily remember a phone number.
Due to the huge success in the United States and the U.K., the use of phone words has now spread to Australia. Companies in Australia are seeing an increase in sales, following the trend set by major companies around the globe. Large or small, think about how a phone word could benefit your business. - 15478
In order to make this easier for your customers you need give your phone number a brand name. The simplest and easiest way to do this is to get a phone word. A Phone word will help your clients to remember your phone number and your business, simply by remembering your brand name or a definite service that you can provide for them.
The big question here is how exactly do phone words work? All a person needs to remember is the specific name of a company or the brand that the company sells; from there they can click the numbers that actually correspond to letters on their cell or home telephone keypad. Phone words, sometimes also called phone names, will help your advertising campaign to make a lasting impression.
If you are having a little trouble wrapping your mind around the phone word concept, take a look at this example. Let's say you are looking at an ad, and you see a company that interests you and you would like to contact them. The phone number for the ad is 1300 362 873. Now, are you actually going to be able to remember all those numbers is a short period of time? Probably not. How about if you saw an ad and the number looked like this; 1300 FOCUS FIT. Seems a little bit easier, doesn't it? This is how phone words work; They make it easier to remember a company's number, by replacing the numbers with a brand or word that is easily associated with that company.
Why should you really consider a phone word? A few facts:
- Phone words are 14 times easier to remember than an entire phone number.
- Over 60% of people don't keep business numbers and don't even use the yellow pages. Your competitor can be just one call away.
- Phone words have effectively increased advertising response rates by up to 350% in U.S and U.K markets, and companies are also getting similar results in Australia.
- Because you only have 3 seconds for your ad to create that lasting impression on your potential client, phone words are successfully make your number easier to remember.
- If you are looking for a great way to show your clients that you care, phone words are the way to go! You care enough to help your clients to remember your phone number, the easiest way possible!
Let's get back to a real example of an Australian company 'Focus Fitness'. With their new phone number (or phone name) 1300 FOCUS FIT they received an extra $31,200 worth of sales in that 2 months. Real success for a real business and this can happen for your business too.
How can you get your very own branded phone word? There are many service providers from whom you can get your very own phone word. In Australia one that is very helpful is 1300 EasyDial phone words (http://www.1300easydial.com.au). This provider will guide you step by step through creating and registering your phone word.
If you are having a bit of trouble choosing your own phone word, then utilize one of the special tools designed to help you select the perfect phone word. The most successful phone words incorporate unique features of your business, such as your brand name, into the Phone word. This will help your clients remember your company name.
So 1800-Your-Brand or 1300-Your-service can become your viral phone name. Consider a few examples like 1300-Dominos, 1800-Car-Wash or 1300-Easy-Dial. These are examples of phone words that help customers to easily remember a phone number.
Due to the huge success in the United States and the U.K., the use of phone words has now spread to Australia. Companies in Australia are seeing an increase in sales, following the trend set by major companies around the globe. Large or small, think about how a phone word could benefit your business. - 15478
About the Author:
About the author: Buck Thompson offers information on phone words on his website where you can learn how to improve the effectiveness of your marketing campaigns with telephone words.
