Online marketing is essential during a down economy and something you have to use as a recruiter if you want to have a future. If you use this it will make all the difference in your personal brand and your company brand.
One of the first things you have to do is build a CRM pipeline. It becomes so important to aggressively gather names through many different online methods such as networking on social media sites, using LinkedIn, ZoomInfo, Search Engines, and other methods that can net more names.
Once you have started gathering info this is actually one of the best times to start nuturing talent during a down market. Most people are losing their jobs now and humbly looking for any avenue for advice on their career. This will allow for you to become an expert and actually reduce your cost per hire and time per hire substantially.
It is important to also to reduce your recruitment advertising by 50% and investing a small part in building a talent site for your most important group of candidates. This is a site where you can get similar talents and give them the opportunity to communicate with each other and find out more about other jobs.
Put in information that they will truly find valuable as if you were searching for a job and desperate to feed your family. It might not be that bad, but people are nervous and you have to be a voice of reason during challenging times.
You should use some form of SEO and SEM to have a fine balance for your site so you can have short term and long term traffic. This will be key to understanding numerous methods so no matter what happens, you have diversity when it comes to direction of traffic.
There is a lot to be said for intelligent use of online marketing because the internet is a great way to funnel your talent the right way for the right jobs. You can create the image you want them to see instead of the annoying recruiter that many try to avoid.
Use these techniques now and be willing to try out marketing companies such as Entice Labs and Jobs2Web as much as possible. This will allow for you to focus on the right issues and put them in trusted, skilled hands. - 15478
One of the first things you have to do is build a CRM pipeline. It becomes so important to aggressively gather names through many different online methods such as networking on social media sites, using LinkedIn, ZoomInfo, Search Engines, and other methods that can net more names.
Once you have started gathering info this is actually one of the best times to start nuturing talent during a down market. Most people are losing their jobs now and humbly looking for any avenue for advice on their career. This will allow for you to become an expert and actually reduce your cost per hire and time per hire substantially.
It is important to also to reduce your recruitment advertising by 50% and investing a small part in building a talent site for your most important group of candidates. This is a site where you can get similar talents and give them the opportunity to communicate with each other and find out more about other jobs.
Put in information that they will truly find valuable as if you were searching for a job and desperate to feed your family. It might not be that bad, but people are nervous and you have to be a voice of reason during challenging times.
You should use some form of SEO and SEM to have a fine balance for your site so you can have short term and long term traffic. This will be key to understanding numerous methods so no matter what happens, you have diversity when it comes to direction of traffic.
There is a lot to be said for intelligent use of online marketing because the internet is a great way to funnel your talent the right way for the right jobs. You can create the image you want them to see instead of the annoying recruiter that many try to avoid.
Use these techniques now and be willing to try out marketing companies such as Entice Labs and Jobs2Web as much as possible. This will allow for you to focus on the right issues and put them in trusted, skilled hands. - 15478
About the Author:
Cade Krueger consults with recruiters as the Director of Sales for Entice Labs and assists recruiters with finding ideal candidates through online recruiting for inexpensive hires. He also promotes a product, called TalentSeekr, for recruiting job candidates that reaches five works the audience at a tenth of the cost of job boards. This assists to save recruiters work and money.
