Regardless of the constant hype from the internet gurus, do you believe they really make enough from a single mailing to buy a new luxury car?
It's really silly when you think about it. It absolutely sounds too good to be true. And for most people, it is too good to be true. However, there is a secret weapon that those guys do not tell you about. If you had it, you could replicate their results without even breaking a sweat.
And that secret weapon is a buyer list. Not a mailing list, but a buyer list.
A big mailing list will not guarantee big profits. The quality of the list is a lot more important than the size of the list. Because the bottom line is whether the subscribers on your list actually fork out the money to buy your product.
If your subscribers don't purchase your product, they're just sitting there. It wouldn't matter if you had a million people on your list, because no buyers means no money.
The real secret is not really a secret at all. Your list has to contain peole who want to buy from you, period. It's not complicated or complex at all.
Not knowing exactly how to build a good list is what stands in the way of reaching your sales goal. Most people get subscribers, not buyers. Did you know that the average response to a marketing email is estimated at only 1-2%?
If your list is really huge, a 1-2% response really isn't bad. But if you only have a list of 2,000 or so, and you only had a response of 1-2%, that would be dismal. But it becomes worthwhile if you can get at least 10% of them to buy from you.
The question is: Would you rather have a list of 25,000 people and hope that 1% buy from you, or would you rather have a list of 2,500 people who buy like crazy from you every time you send them an email?
Getting 2,500 buyers is actually easier than building up a massive list of subscribers. And to tell the truth, most people with massive lists don't even get a 1-2% response when they email. It's more like 0.05% which means you'd have to kill yourself to build a list of 500,000 people to get those 250 sales. No, thanks, not interested.
For most things in life, quality is more important than quantity. And that applies to building your mailing lists. So concentrate on the quality of your list, and you'll soon be reaping the rewards. That's when you'll be able to tell your own story of how you got rich. - 15478
It's really silly when you think about it. It absolutely sounds too good to be true. And for most people, it is too good to be true. However, there is a secret weapon that those guys do not tell you about. If you had it, you could replicate their results without even breaking a sweat.
And that secret weapon is a buyer list. Not a mailing list, but a buyer list.
A big mailing list will not guarantee big profits. The quality of the list is a lot more important than the size of the list. Because the bottom line is whether the subscribers on your list actually fork out the money to buy your product.
If your subscribers don't purchase your product, they're just sitting there. It wouldn't matter if you had a million people on your list, because no buyers means no money.
The real secret is not really a secret at all. Your list has to contain peole who want to buy from you, period. It's not complicated or complex at all.
Not knowing exactly how to build a good list is what stands in the way of reaching your sales goal. Most people get subscribers, not buyers. Did you know that the average response to a marketing email is estimated at only 1-2%?
If your list is really huge, a 1-2% response really isn't bad. But if you only have a list of 2,000 or so, and you only had a response of 1-2%, that would be dismal. But it becomes worthwhile if you can get at least 10% of them to buy from you.
The question is: Would you rather have a list of 25,000 people and hope that 1% buy from you, or would you rather have a list of 2,500 people who buy like crazy from you every time you send them an email?
Getting 2,500 buyers is actually easier than building up a massive list of subscribers. And to tell the truth, most people with massive lists don't even get a 1-2% response when they email. It's more like 0.05% which means you'd have to kill yourself to build a list of 500,000 people to get those 250 sales. No, thanks, not interested.
For most things in life, quality is more important than quantity. And that applies to building your mailing lists. So concentrate on the quality of your list, and you'll soon be reaping the rewards. That's when you'll be able to tell your own story of how you got rich. - 15478
About the Author:
Robert Alan Lamson writes about online businesses and marketing, as well as general-interest topics. He recommends this resource for building quality mailing lists.
