A telephone number that spells a word is called a phone word. Each telephone key is linked to a group of letters, which are written under the numbers on the keypad. You can use these effectively to catch the attention of both current and potential customers. Many marketers use this method to spell their brand name.
This strategy is well-used in Australia, but not to the fullest extent. It has been seen that profits have significantly increased through the use of this marketing tactic. The right number is lodged firmly in the mind of the customer for a long period of time. For instance, if you dial 1300 SPARK, you convey the need for an electrician. It's not hard to remember the numbers.
Phone words, if used well, cut down on competition. Nobody will try the yellow pages or the classified columns if they can remember a number and dial it at ease. A company can gain a larger customer base by being exclusive with their number.
Another advantage is that you do not end up spending a whole lot of money attracting new customers. Using Phone words helps to generate quality leads for better results. It also helps to give businesses a professional advantage. If one customer promotes the company to another, Phone words can help to ensure that they convey the both the company name and the correct phone number.
Phone words can also be used to boost the effectiveness of advertisements. When the marketing strategy involves the use of an interesting phone word customers are better able to recall the phone number when they need it.
In Australia big brands like AAMI, Sensis, Hyatt regency, Telstra, subway etc have enjoyed huge benefits with Phone words. Leasing the phone word is a cheap service which works wonders. Service providers like 1300 Easy Dial (www.1300easydial.com.au) provide an easy to use phone word facility. They provide options like 1300, 1800 and 13 Phone words. 1800 signifies that the total cost of calls is the sole responsibility for the business which leases the number. While the costs of calls for 13 and 1300 numbers are shared by the callers and the leasing business. Just inform them of your preferences and they will make sure that you get the best deal possible.
Getting a phone word is simple. To get a fixed word, you have to have rights for a certain area. The word needs to be registered with a service provider. After having done this, you can readily lease the number. With this initial investment, you get excellent returns with a little effort. You can run two parallel services with two Phone words for the same business.
The results of Phone words speak for themselves. They are considered a breakthrough in marketing due to their simplicity, cost and effectiveness. It is definitely worth investigating what a good phone word can do to boost the profits of your business. - 15478
This strategy is well-used in Australia, but not to the fullest extent. It has been seen that profits have significantly increased through the use of this marketing tactic. The right number is lodged firmly in the mind of the customer for a long period of time. For instance, if you dial 1300 SPARK, you convey the need for an electrician. It's not hard to remember the numbers.
Phone words, if used well, cut down on competition. Nobody will try the yellow pages or the classified columns if they can remember a number and dial it at ease. A company can gain a larger customer base by being exclusive with their number.
Another advantage is that you do not end up spending a whole lot of money attracting new customers. Using Phone words helps to generate quality leads for better results. It also helps to give businesses a professional advantage. If one customer promotes the company to another, Phone words can help to ensure that they convey the both the company name and the correct phone number.
Phone words can also be used to boost the effectiveness of advertisements. When the marketing strategy involves the use of an interesting phone word customers are better able to recall the phone number when they need it.
In Australia big brands like AAMI, Sensis, Hyatt regency, Telstra, subway etc have enjoyed huge benefits with Phone words. Leasing the phone word is a cheap service which works wonders. Service providers like 1300 Easy Dial (www.1300easydial.com.au) provide an easy to use phone word facility. They provide options like 1300, 1800 and 13 Phone words. 1800 signifies that the total cost of calls is the sole responsibility for the business which leases the number. While the costs of calls for 13 and 1300 numbers are shared by the callers and the leasing business. Just inform them of your preferences and they will make sure that you get the best deal possible.
Getting a phone word is simple. To get a fixed word, you have to have rights for a certain area. The word needs to be registered with a service provider. After having done this, you can readily lease the number. With this initial investment, you get excellent returns with a little effort. You can run two parallel services with two Phone words for the same business.
The results of Phone words speak for themselves. They are considered a breakthrough in marketing due to their simplicity, cost and effectiveness. It is definitely worth investigating what a good phone word can do to boost the profits of your business. - 15478
About the Author:
About the author: Buck Thompson stresses the benefits of phone words on his website where you can find information and advice to help you select telephone words that will maximise your profits.
