Wednesday, December 3, 2008

Phone Interviewed Leads vs Long Form Leads

By David Lawrence

Ok, so you are excited about your new MLM business and have come to that fork on the road. Should I choose a Phone Interviewed Lead or a Long Form Lead? Is it worth paying the extra money for a Phone Interviewed Lead? Let's look at it from a Return on Investment Point of View.

ROI is really the answer to your question. Let's divide ROI into 2 different categories. 1) Time - Return on time invested prospecting the leads. 2) Money - Return on the money you invested on purchasing the leads.

First you must understand how a Phone Interviewed Lead is generated. Typically the call center will need to make approximately 20-30 phone calls to internet generated Long Form Leads to create one Phone Interviewed Lead.

A call center representative has to go through wrong numbers, unisterested people, and other variables before finding someone interested in a Home Based Business. In reality, the call center representative is doing the early sorting and sifting for you.

Let's focus on the Time category of the ROI subject. If Time is of importance to you, it maybe beneficial to pay the extra money for the Phone Interviewed Lead and have all the initial grunt work done for you by the call center. Do you see yourself making 20 plus calls to find someone interested about you business?

Now, if the most important factor of your decision in which lead to purchase is the money factor, then a little more research will need to be done.

Long Form Leads might be the way to go for you if you do not mind making 3 to 4 more times the amount of calls to the same amount of contacts. If you can convert enough of the prospects to where you are spending less money for what you receive back in commissions, then you might want to try the Long Form Leads to see how you like them.

Let's bring you back to thinking ROI. It will be important for you to know how much each single lead is truly costing you. If you have to purcharse a significantlly larger amount of Long Form Leads to have the same results and thus spending more money, then you may need to try the Phone Interviewed Leads

My advice is to weigh these ROI factors in determining what the best fit is for you. Also be on the lookout for lead specials with lead providers. There are many companies that sell Phone Interviewed leads for very reasonable prices, even cheaper than some internet generated leads. - 15478

About the Author: