Saturday, December 20, 2008

Landing Pages and PPC Advertising

By David Loren Sullivan

In internet marketing, the most crucial step in the sales process is capturing your lead's contact information. Good contact information increases your odds of lead conversion. When starting an advertising campaign, consider these tips to get the most effective results.

A very effective method of internet marketing is pay-per-click advertising. The cost varies with each search engine and the more prominent search engines are usually more expensive. However, there are smaller search engines that cost less per click. Once your ad copy is written and published, you next step is to create a good landing page.

Lead capture pages or landing pages are usually websites that allow a prospect to enter his contact information. Creating a unique landing page is crucial to building a pipeline of qualified leads that will eventually generate sales and repeat sales. A padded pipeline of qualified leads is essential to your success in internet marketing.

Connecting your advertisement to your landing page is essential to lead conversion. In addition, write your ad copy with your lead capture page in mind. Does the advertisement flow with the landing page? Does your landing page provide appropriate information with a call to action?

A good landing page is crucial to your ad campaign and bottom-line. Your odds of converting prospects to customers could possibly double or triple with even a few minor style or template updates. Time and again, I have seen the smallest change make the biggest impact.

BlinkWeb is an exceptional online marketing resource that offers free website creation using an easy drag-and-drop menu. Designing your own high-end professional website is a breeze using BlinkWeb's stylish pre-formed templates. You can also add order buttons, contact forms, or monetize your lead capture page.

Using testimonials, videos, and pictures is a great way to customize your landing page. Personalization is very significant in internet sales because it lets the prospect connect with you which normally would not occur without face-to-face interaction. A personally-branded website with ad copy that flows into your landing page will definitely increase your lead conversion percentage.

Once you've finalized your landing page, use split testing, dynamic landing pages, and everything you can to get the most out of your hard-earned advertising dollar. Track what works and what doesn't and make changes as you go. You will eventually get to a place where your online advertising and lead generation is fully-streamlined. Get started today and build a better business tomorrow. - 15478

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