The practice of using video games to promote a particular product or an organization is known as "Advergaming". Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming.
These games can also act as a medium of advertisement themselves like in the video game of EA Sports; banners of Pepsi line the frame of the game. By using this strategy the companies are able to provide low price or free games to the consumers. This is also effective in reducing the price of games that have a monthly fee.
This technique of advertising is really beneficial as it not only creates awareness among the player but also among his friends who lands the website upon friend's suggestion. The success of Advergaming is dependant on word of mouth and thus is also known as viral marketing. In the year 2004, this industry generated around $83.6 million and involved 105 million players.
Advertising in Newspapers
In spite of registered decline in newspaper circulation numbers and advertisements featured in a newspaper, they are read by millions of people at their breakfast table. The rate of increase in price to place advertisements in newspapers is climbing rapidly when compared to radio, television and billboards. The main aim should be to get the desired attention from the advertisement and out do the competitor. Various factors should be considered and measures should be taken to ensure success, while keeping the cost low.
There is a decrease in the number of local newspapers every year. In United States, only about a thousand newspapers function on a daily basis. Local people are now relying on weekly papers or newspapers with the local section. Sometimes only one publisher controls many of the local newspapers. Newspapers for all the localities are printed at one place with only the front page being changed. When advertising in such publications, care should be taken on recognizing the audience that is being reached. All the effort and money is wasted if the wrong customer is reached and the result can go in loss. Mixing different medias instead one for advertising is a smart approach. One can take care of the shortcomings of the other and work in tandem to make the overall advertising campaign a huge success. - 15478
These games can also act as a medium of advertisement themselves like in the video game of EA Sports; banners of Pepsi line the frame of the game. By using this strategy the companies are able to provide low price or free games to the consumers. This is also effective in reducing the price of games that have a monthly fee.
This technique of advertising is really beneficial as it not only creates awareness among the player but also among his friends who lands the website upon friend's suggestion. The success of Advergaming is dependant on word of mouth and thus is also known as viral marketing. In the year 2004, this industry generated around $83.6 million and involved 105 million players.
Advertising in Newspapers
In spite of registered decline in newspaper circulation numbers and advertisements featured in a newspaper, they are read by millions of people at their breakfast table. The rate of increase in price to place advertisements in newspapers is climbing rapidly when compared to radio, television and billboards. The main aim should be to get the desired attention from the advertisement and out do the competitor. Various factors should be considered and measures should be taken to ensure success, while keeping the cost low.
There is a decrease in the number of local newspapers every year. In United States, only about a thousand newspapers function on a daily basis. Local people are now relying on weekly papers or newspapers with the local section. Sometimes only one publisher controls many of the local newspapers. Newspapers for all the localities are printed at one place with only the front page being changed. When advertising in such publications, care should be taken on recognizing the audience that is being reached. All the effort and money is wasted if the wrong customer is reached and the result can go in loss. Mixing different medias instead one for advertising is a smart approach. One can take care of the shortcomings of the other and work in tandem to make the overall advertising campaign a huge success. - 15478
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