Not long ago I was asked if I had any suggestions how to find online affiliates and JV partners for an offline business. Since many people will benefit from knowing the answer to this question, I decided to write the response in the form of an article, so that everybody can read it.
The challenge with offline customers is how to make them go online. This is not difficult and it is a great opportunity for an offline marketer to use offline means to offline customers and bring them online.
You are now bringing them an opportunity that says, "Hey, I am willing to take care of all of the groundwork, by setting up an online campaign that will teach them about XYZ. Would you be open to possibly being one of my guests, adding a couple of tips or something of that nature"?
Your partners will benefit because you will set up an affiliate campaign and they will receive cash for the traffic they send your way.
Another cute idea for a partnership is to get a list of their offline customers and start a mail campaign (of course, you will pay for the campaign). You will be targeting offline customers, who are easy to bring online via your partner's affiliate links. You can drive them online for a teleseminar or something like that.
The above mentioned idea has been a very successful one because in most cases a joint venture initiative does not start with two partners, who have brilliant proposals and everybody wins. But with our approach this is what happens because your partner will pay nothing for the campaign and will get some money in the form of affiliate commission.
From your partner's point of view, it is a great deal - no costs, only financial gain. For you it is also a bargain - you get access to a list of customers, who are interested in the product.
If this initiative works, your partner will soon see that the opportunities for online marketing are great and most likely he or she will be interested in establishing a joint venture, or at least an affiliate program with you. - 15478
The challenge with offline customers is how to make them go online. This is not difficult and it is a great opportunity for an offline marketer to use offline means to offline customers and bring them online.
You are now bringing them an opportunity that says, "Hey, I am willing to take care of all of the groundwork, by setting up an online campaign that will teach them about XYZ. Would you be open to possibly being one of my guests, adding a couple of tips or something of that nature"?
Your partners will benefit because you will set up an affiliate campaign and they will receive cash for the traffic they send your way.
Another cute idea for a partnership is to get a list of their offline customers and start a mail campaign (of course, you will pay for the campaign). You will be targeting offline customers, who are easy to bring online via your partner's affiliate links. You can drive them online for a teleseminar or something like that.
The above mentioned idea has been a very successful one because in most cases a joint venture initiative does not start with two partners, who have brilliant proposals and everybody wins. But with our approach this is what happens because your partner will pay nothing for the campaign and will get some money in the form of affiliate commission.
From your partner's point of view, it is a great deal - no costs, only financial gain. For you it is also a bargain - you get access to a list of customers, who are interested in the product.
If this initiative works, your partner will soon see that the opportunities for online marketing are great and most likely he or she will be interested in establishing a joint venture, or at least an affiliate program with you. - 15478
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