The other day I was asked a very interesting question and I want to share the answer with you. The question was from a guy who was just making his first business steps and who wanted to host teleseminars. He still didn't have many info products to sell but he wanted to know what special bonuses he could give to the people who took part in his teleseminars. He was after valuable, yet easy to create gifts. Of course, I could give him a lot of advice, as you will see in this article.
One of the simplest solutions is to use audio. When you are an expert in a particular area, it takes a phone call or two to teach people how to do something, or to ask a subject expert about it.
An audio recording can be used for many different purposes. You can use it without any modification and give it to people to download or you can transcribe it and convert it into an eBook, a special report or something in that line. Or you can pack the audio file and the eBook and make a physical product out of it.
I myself prefer the audio to have some form or shape and that's why I make teleseminars. Some time ago I used to make a teleseminar weekly. I was in product creation mode and I wanted to create really a lot of products. I did teleseminars on every topic imaginable, recorded them and transcribed them.
As a result, now I have tons of products and I make use of them in every imaginable way. The first way to make use of an existing product is to sell it. In addition to that, you can include the product as a bonus in an affiliate deal or in some other deal.
Recording an audio is the fastest and easiest way to create products, which I can use both as content and as bonuses. Teleseminars are great because all those people who listen to you live appreciate the information and you can also sell the content. Actually, teleseminars are a unique combination - you create bonuses and content and you get paid for that.
Recording audio is the fastest way to create content because the stuff comes directly - i.e. no writer's block in front of the white page. But if you happen to get stuck, the solution is easy - write some questions (10-12) and ask somebody to answer them. If each answer is 5 minutes long, the overall length of the recording will be 60 minutes.
Aside from that, the next best thing that I think you could probably do is just do some type of a tip series because tips are very short and easy. People like tips in quick pieces of information that they consume at a fast pace.
For example, if you have a knowledge base on a certain area, sit down and think of the top 10 tips or the top 20 tips and then you can elaborate on each of those tips further. For the most part, you can distribute those in a one-sheet page or something of that nature.
In addition to audio and tip series, customers love checklists as well. Checklists are great as a bonus because they are concentrated knowledge - you get all the important stuff of a thick book in one place, separated in easy to follow steps.
There are a variety of things that you can do, but the key is to leverage your time by repurposing your existing efforts. If you are doing a teleseminar, regardless of if you had anybody on the call or not, the real value that you have got is you created the product from it. - 15478
One of the simplest solutions is to use audio. When you are an expert in a particular area, it takes a phone call or two to teach people how to do something, or to ask a subject expert about it.
An audio recording can be used for many different purposes. You can use it without any modification and give it to people to download or you can transcribe it and convert it into an eBook, a special report or something in that line. Or you can pack the audio file and the eBook and make a physical product out of it.
I myself prefer the audio to have some form or shape and that's why I make teleseminars. Some time ago I used to make a teleseminar weekly. I was in product creation mode and I wanted to create really a lot of products. I did teleseminars on every topic imaginable, recorded them and transcribed them.
As a result, now I have tons of products and I make use of them in every imaginable way. The first way to make use of an existing product is to sell it. In addition to that, you can include the product as a bonus in an affiliate deal or in some other deal.
Recording an audio is the fastest and easiest way to create products, which I can use both as content and as bonuses. Teleseminars are great because all those people who listen to you live appreciate the information and you can also sell the content. Actually, teleseminars are a unique combination - you create bonuses and content and you get paid for that.
Recording audio is the fastest way to create content because the stuff comes directly - i.e. no writer's block in front of the white page. But if you happen to get stuck, the solution is easy - write some questions (10-12) and ask somebody to answer them. If each answer is 5 minutes long, the overall length of the recording will be 60 minutes.
Aside from that, the next best thing that I think you could probably do is just do some type of a tip series because tips are very short and easy. People like tips in quick pieces of information that they consume at a fast pace.
For example, if you have a knowledge base on a certain area, sit down and think of the top 10 tips or the top 20 tips and then you can elaborate on each of those tips further. For the most part, you can distribute those in a one-sheet page or something of that nature.
In addition to audio and tip series, customers love checklists as well. Checklists are great as a bonus because they are concentrated knowledge - you get all the important stuff of a thick book in one place, separated in easy to follow steps.
There are a variety of things that you can do, but the key is to leverage your time by repurposing your existing efforts. If you are doing a teleseminar, regardless of if you had anybody on the call or not, the real value that you have got is you created the product from it. - 15478
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