Wednesday, December 10, 2008

Are Chiropractic Consulting Groups Legit?

By Matthew Loop, DC

I've conversed with countless chiropractors at growth symposiums where I've been a key-note speaker. This has been happening for years now and I always hear the same sad tale; people are getting scammed by bad practice management consultants. These so-called gurus are pulling the wool over everyone's eyes and making a ton of money in the process. I have no respect for these companies that presume to help chiropractors fresh out of school, or even seasoned professionals, and only take their money and waste it. Times are too tough for people to have this happen to them. Why should the scammers be making all the money?

Hey, I'm not saying don't spend a lot on a consultant! When you spend a good deal of money on someone with experience and acumen that surpasses your own, and that person gets your business working at whole new heights, then that money is absolutely worth it. But this just isn't the case with pretty much any of these consultants. They don't live up to the amount of money they're being paid, and chiropractors are suffering. These groups try to scare you into utilizing their services, only to leave you with nothing in return. It's fraudulent, and it's got to stop.

When you're looking for a truly great chiropractic consultant or practice management group, you have to make sure they specialize in what you need. When a group claims to be able to solve everything, they aren't specialized enough to fix your problems. They're bandaging your leg, but it's your arm that's broken. Catch my drift?

Secondly, you want to look for someone that has many satisfied clients, testimonials, and has established social proof. Beware of scripted testimonials and videos that don't look like they're from average chiropractors like you. A few chiropractic consultants have been busted for false and misleading testimonials, trying to trick vulnerable and desperate DC's into buying their programs.

I recommend doing an in-depth Google search to find accurate information. For instance, if you were looking for a consultant that just specialized in strategic and proven Web 2.0 and Social Media marketing for chiropractors, you would put the keywords "social media chiropractic marketing" or "internet chiropractic marketing" in quotation marks. This will bring you back highly-targeted information you are looking for, making your life much easier.

The most important element when looking for a consultant that can take your chiropractic practice out of the dumps into soaring new heights is whether they're using the most innovative strategies of today. We live in tough times, and the only way to survive and thrive is to be an innovator. You need to be at the forefront of what's going on with the changing times, or you're simply left in the dust. Web 2.0 and social media marketing are really the only way to find any success right now. While some chiropractors are sinking in their old tactics, there are small percentages that are finding tremendous success as they tap this rich and undiscovered resource. And social media is growing by the second!

It's time to no longer be a victim of outdated practices and get your business booming, even in these difficult times. 95% of chiropractic practices are failing to learn about the important marketing technique that uses Web 2.0 and social media, but there is that 5% that is succeeding. You could get countless new patients walking through your doors if you can change with the times.

No one can experience the benefit of your expertise and practice unless they know you exist. There are probably countless people in your area right now who need your help but don't know you're there. Web 2.0 and social media marketing have the power to spread the word to these people, and increase your success during these hard times. - 15478

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