The secret to successful real estate marketing is...shhh, come a little closer, we don't want everyone to hear it! Anyway, the secret to real estate marketing is...well, it's really no secret at all. Cheap cop out, we know, but when it comes to marketing your real estate business you need to know one main maxim: all the marketing you do should be for the purpose of generating real estate leads.
If your real estate marketing doesn't cultivate leads, it is most likely a waste. A waste of time, a waste of money, maybe even a waste of a good idea that with a few tweaks actually COULD generate leads. Whether you're at the beginning of your career or half way through it, if you're not making the kind of income you want, it is most likely time to start beefing up your marketing. The one thing about real estate marketing is that you shouldn't ever stop (with VERY few exceptions). Many agents stop once they feel they have enough leads coming in - that is the wrong way to go about things.
In fact, if you're low on money, it is because you don't have enough clients to generate an income. And if you don't have enough clients, it's generally because you don't have enough leads in your pipeline to convert to clients. And if you don't have many leads well...that means you haven't been doing enough real estate marketing! If money is getting tight, it is time to up your marketing budget and start generating more leads.
Since 80% of consumers start researching real estate online before contacting an agent, your website is probably a great place to start. Is your website easily found online for visitors in your area? More importantly, if it is, does it have any kind of offer or call to action that will make visitors leave their contact information in exchange for free info?
There are several ways to set up your site to generate leads. One of the most popular is to offer free home value estimates, which consumers can only get from you, or by paying an appraiser. By putting a simple form on your site asking for property and contact information, you can easily cultivate leads simply by offering a free CMA to visitors. Offering information they can't easily find on their own is always a good real estate marketing tactic to use to suck in your visitors.
Your website is just one type of real estate marketing you can do to generate yourself more leads. You can also pay for an online lead generation service to supplement your own lead generating tactics. This can save you time and the hassle of setting up various forms of lead generation online. One pitfall of these services however is that some lead generation services are giving your lead out to other agents as well, so you may be competing for the same client with three other agents.
If the internet isn't really your cup of tea, there are still many traditional real estate marketing tactics that attract leads. While many agents hate it, cold calling for a few hours every other day is a prime source for new, and often hot, real estate leads. Advertising your listings in local real estate magazines is also a great lead generating tactic. The only thing is, you have to make sure you leave OUT the price and MLS number of the home, or else interested buyers have no reason to contact you for more information!
There are plenty of other real estate marketing tactics you can use both online and off. Cold calling, for example, is still a great way to generate leads. The problem is, many agents hate to do it, so they don't. If you want to be as successful as possibly at real estate, you have to be willing to do the things others don't want to have to do, including cold calls. Remember, as long as your real estate marketing is generating you leads, it won't be a waste of money or time. - 15478
If your real estate marketing doesn't cultivate leads, it is most likely a waste. A waste of time, a waste of money, maybe even a waste of a good idea that with a few tweaks actually COULD generate leads. Whether you're at the beginning of your career or half way through it, if you're not making the kind of income you want, it is most likely time to start beefing up your marketing. The one thing about real estate marketing is that you shouldn't ever stop (with VERY few exceptions). Many agents stop once they feel they have enough leads coming in - that is the wrong way to go about things.
In fact, if you're low on money, it is because you don't have enough clients to generate an income. And if you don't have enough clients, it's generally because you don't have enough leads in your pipeline to convert to clients. And if you don't have many leads well...that means you haven't been doing enough real estate marketing! If money is getting tight, it is time to up your marketing budget and start generating more leads.
Since 80% of consumers start researching real estate online before contacting an agent, your website is probably a great place to start. Is your website easily found online for visitors in your area? More importantly, if it is, does it have any kind of offer or call to action that will make visitors leave their contact information in exchange for free info?
There are several ways to set up your site to generate leads. One of the most popular is to offer free home value estimates, which consumers can only get from you, or by paying an appraiser. By putting a simple form on your site asking for property and contact information, you can easily cultivate leads simply by offering a free CMA to visitors. Offering information they can't easily find on their own is always a good real estate marketing tactic to use to suck in your visitors.
Your website is just one type of real estate marketing you can do to generate yourself more leads. You can also pay for an online lead generation service to supplement your own lead generating tactics. This can save you time and the hassle of setting up various forms of lead generation online. One pitfall of these services however is that some lead generation services are giving your lead out to other agents as well, so you may be competing for the same client with three other agents.
If the internet isn't really your cup of tea, there are still many traditional real estate marketing tactics that attract leads. While many agents hate it, cold calling for a few hours every other day is a prime source for new, and often hot, real estate leads. Advertising your listings in local real estate magazines is also a great lead generating tactic. The only thing is, you have to make sure you leave OUT the price and MLS number of the home, or else interested buyers have no reason to contact you for more information!
There are plenty of other real estate marketing tactics you can use both online and off. Cold calling, for example, is still a great way to generate leads. The problem is, many agents hate to do it, so they don't. If you want to be as successful as possibly at real estate, you have to be willing to do the things others don't want to have to do, including cold calls. Remember, as long as your real estate marketing is generating you leads, it won't be a waste of money or time. - 15478
About the Author:
The author, Carina Healey has been in marketing for over 15 years, with an emphasis in real estate and financial services marketing. Her passions include real estate marketing, customer service techniques, internet marketing, SEO and copywriting. You can get more advice on marketing in real estate from RealEstateMarketing.net.
