Monday, November 24, 2008

When I stopped pretending, my business took off

By John Wallen

Personally, I wasted my first 5 years pretending to be in business just like many people do when they join a work at home opportunity. I was busy. I was spending money. I was getting organized, attending all of the training calls, and memorizing the comp plan.

Once things were ready, I was going to be rich, but the sales never came. When the majority of networkers start their businesses, they spend their time, money, and efforts on building an infrastructure designed to support their 100th sale.

To much energy getting set up with best office equipment, and not nearly enough on the very first sale. Even a headset for the phone, and a 800 number. The best info packets, the whole nine yards. And until they get that first sale, all that energy is just a waste.

Those who think when joining a home business opportunity that getting organized at first is the key to success, are more than likely going to fail. When you market and sell first before you organize, you will be more successful because you realized the right order to start with.

Unfortunately, many people are scared of the idea of marketing or selling. It conjures up images of arm-twisting and manipulation, followed by rejection. Selling can be the most rewarding process in the world when both sides feel like they've come out winners.

I discovered, and this works really great for me. I use the attraction approach. I positioned myself in my business so I can be of value. This pulls people to me so I don't have to be a pushy salesman type, because no one likes a pushy sales pitch anyway.

When you put yourself in this position, and put this strategy to work, new prospects will be eager to use your services, buy your products, join your opportunity. This will be automatic instead of the revolving door of trying to sell people. They will sell themselves and see you as a value instead of pushy. - 15478

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