Monday, November 3, 2008

Seven Things To Look For In Voice Over Talent

By Terry J. Daniel

When you're searching for the right match in voice over talent, there are a few key traits that set apart the good from the great. Hiring great voice over talent means you can count on professional services and enhance your advertising for maximum impact. Whether you're creating slogans, delivering a narration, or just need a voice over artist to stage a mock conversation, finding the right fit is an important part of your marketing plan. Voice over talent agents can work with you to narrow down a few choices, but the final decision rests in your hands.

Here are some of the key traits of great voice over talent:

1.A natural sounding voice. Unless you're advertising an upcoming monster truck rally, you're going to want a voice actor or actress who can speak in a manner that sounds natural. Just about anyone can speak in an exaggerated cartoon voice, or imitate the wooden diction of a newscaster-- the real test of vocal skill is whether one can perform in a natural, fluid manner.

2.The voice over has the right pitch and tone. Voice over artists are constantly practicing different pitches and tones of their voice so that they can create their own 'music.' This ensures that their voice stands apart from the rest; take the time to listen for distinct characteristics that make them different from other actors and actresses.

3.High-quality demo tapes. The tapes you receive from potential voice actors and actresses will be a great asset to you once your face-to-face interviews are over. Take advantage of the snapshot of an actor or actress's work that these tapes provide, and use this insight in making your final decision.

4.Versatility. This is fairly self-explanatory; a truly skilled voice over professional will have the skill and talent necessary to perform well in a wide variety of dissimilar projects. Whether authoritatively reading off facts and figures, or attempting to make listeners laugh, a true professional will shine.

5.A good sense of tempo. Another 'musical' element of voice over work is that of tempo, or pacing; you should look for a voice actor or actress whose speech flows naturally, and who has an intuitive grasp of the the rhythm with which he or she must speak in order to get your message across.

6.He or she can provide you with references. You should always ask for references from potential voice talent, and, furthermore, you should always take the few minutes necessary to look into them. Don't underestimate the importance of this part of the interviewing process.

7.Energy, enthusiasm, and stamina. Those with experience in voice over know that it it is never a matter of simply reading a few lines and collecting a paycheck. Your voice actor or actress should be able to withstand the sometimes lengthy series of takes required to get it right, without becoming either mentally or vocally fatigued.

Interviewing potential voice talent may, at times, feel tedious, but in reality it is a key factor in the success of your project. If you can find a voice actor or actress with all of the aforementioned traits during the interview process, you will save yourself a lot of time and trouble down the road. - 15478

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