What do you do if you've found a few established website copywriters, but you either can't afford their fees, or they're too booked to take your projects? Don't despair, because if you're creative, you can find several other alternatives. You may even be able to find a copywriter who's willing to do a limited service for you, as discussed below.
Below, I'll offer you 4 alternatives to hiring website copywriters. There are more than the 4 listed here, but these should help you to get an idea of what's possible.
Hiring A Professional Copywriter: 4 Options
You Can Learn to Write Persuasive, Website Copy Yourself
I can understand how this suggesting can be a turnoff to you. espeically if you're not a "good writer." Even good writers do have a learning curve to go through when learning direct-response copywriting.
Despite the difficulties and disciplines required to seriously learn direct-response copywriting, it is quite a rewarding skill to have. It is a trade unto itself, and pays well: learn this skill, and you'll be able to communicate how your products and services help improve the lives of your site visitors. The result of this is that a higher percentage of your visitors will want to become your customers.
Ask A Website Copywriter If They'll Do Professional Critiques For You
It's too bad most copywriters fail to even mention this service to potential clients. This is perhaps the best of the 4 alternatives listed here. Short of offering their full services, a professional web copywriter can offer to go over your current web copy, and suggest a number of changes you can make to improve your results.
Find Out What Works Through Split-Testing and Tracking
Here's something to consider: your prospects may have more time on the weekends to sit down and read what you have to say. That means that if you sent out your e-mail messages on Friday, there may be a better chance that they'll be read. This is how just a small change in your web copy, or how you do things, can increase your response. Such factors are the presentation of your offer, your web page layout, and the contrasting of colors on your web page.
Even though most web copywriters understand tracking and conversion, they may not be technically-inclined enough to understand howto do it. If you find one who does, ask if they offer testing and tracking services to their clients.
Use Salesletter Templates
If I were to say, "the intro, the body, the conclusion," what would come to your mind? You'd probably recall your grade school days when you learned how to write a simple essay. A salesletter template is very much the same thing. It guides you to along the A-Z of writing your own web copy. Though there are limitations to using salesletter templates, this option is better than nothing if you can't find a qualified copywriter to create a promotion for you. - 15478
Below, I'll offer you 4 alternatives to hiring website copywriters. There are more than the 4 listed here, but these should help you to get an idea of what's possible.
Hiring A Professional Copywriter: 4 Options
You Can Learn to Write Persuasive, Website Copy Yourself
I can understand how this suggesting can be a turnoff to you. espeically if you're not a "good writer." Even good writers do have a learning curve to go through when learning direct-response copywriting.
Despite the difficulties and disciplines required to seriously learn direct-response copywriting, it is quite a rewarding skill to have. It is a trade unto itself, and pays well: learn this skill, and you'll be able to communicate how your products and services help improve the lives of your site visitors. The result of this is that a higher percentage of your visitors will want to become your customers.
Ask A Website Copywriter If They'll Do Professional Critiques For You
It's too bad most copywriters fail to even mention this service to potential clients. This is perhaps the best of the 4 alternatives listed here. Short of offering their full services, a professional web copywriter can offer to go over your current web copy, and suggest a number of changes you can make to improve your results.
Find Out What Works Through Split-Testing and Tracking
Here's something to consider: your prospects may have more time on the weekends to sit down and read what you have to say. That means that if you sent out your e-mail messages on Friday, there may be a better chance that they'll be read. This is how just a small change in your web copy, or how you do things, can increase your response. Such factors are the presentation of your offer, your web page layout, and the contrasting of colors on your web page.
Even though most web copywriters understand tracking and conversion, they may not be technically-inclined enough to understand howto do it. If you find one who does, ask if they offer testing and tracking services to their clients.
Use Salesletter Templates
If I were to say, "the intro, the body, the conclusion," what would come to your mind? You'd probably recall your grade school days when you learned how to write a simple essay. A salesletter template is very much the same thing. It guides you to along the A-Z of writing your own web copy. Though there are limitations to using salesletter templates, this option is better than nothing if you can't find a qualified copywriter to create a promotion for you. - 15478
About the Author:
DK Fynn is a business strategist and website copywriter who provides high-value copywriting services to his clients. Recently, he has been coached by 2 professional, world-class copywriters. To schedhule your free one-on-one consultation, go to: DirectResponseCopywriter.DKFynn.com (NOTE: There's no L in D.K.'s last name.)
