Voice overs are quickly becoming one of the most important elements of any marketing strategy and advertising campaign, and are a valuable way to persuade your target market consistently, and effectively. By adding a human element to your marketing messages, you can encourage people to pay attention, boost sales, and most importantly, create a positive brand connection with all customers.
Marketers looking to incorporate professional voice work into their campaigns should understand a few key terms and their definitions in order to communicate effectively with professionals in the voice over industry.
Audition Tapes: Prospective voice actors and actresses will submit their audition tapes as they apply for the job. In addition to allowing you to judge the abilities of each actor, these tapes also can be kept on hand to help you keep track of the numerous applicants you will be interviewing.
Demo Tapes: As part of the interview process, you will want applicants to, in addition to submitting an audition tape, complete a demo tape recording of a sample script that you have picked out. If you choose the right sample script, these demo tapes can be a great help in picking the right actor or actress for the job.
Recording Studio: In order to obtain a demo tape, audition tape, or other vocal performance, you'll need a studio in which to records. If your voice actor or actress has a recording studio setup in his or her, you may be able to save on renting a space for your project.
ISDN: ISDN recordings, which have greater clarity than recordings produced by the average recording studio, are generally used by professional voice actors and actresses.
Commercial Voice Overs: Intended to push a service or product, commercial voice over scripts take a direct sales approach. With the right actor or actress, a commercial voice over can make your campaign much more effective and memorable.
Narrative Voice Overs: These often accompany a film, video, or story and are scripted to entertain and inform, rather than sell. However, you may require a narrative voice for a portion of a commercial or sales segment.
Impressions: These are the types of voice overs that impersonate a famous person, celebrity, or imitate an historically famous personality. Impressions are a great way to make your message stand apart from the competition, and you can find many royalty-free scripts with this distinguishing feature in mind.
Performers' Unions: These are unions for voice over professionals that set market rates and help talent develop their skills. There are currently two unions that most professionals join; the American Federation of Television and Radio Artists (AFTRA), and the Screen Artists Guild (SAG).
Actors: Many actors choose jump into the voice over market because of their skill set and background in impressions, imitation, and being able to dramatize concepts. You may find many talented actors who can read scripts and develop creative and unique voices for a specific project.
Familiarity with these key concepts and the associated terminology will help you immensely in your dealing with professionals in the voice over business. If you approach interviewing talent from an organized, educated perspective, you are sure to find a voice over professional who will boost the appeal of your advertising campaign. - 15478
Marketers looking to incorporate professional voice work into their campaigns should understand a few key terms and their definitions in order to communicate effectively with professionals in the voice over industry.
Audition Tapes: Prospective voice actors and actresses will submit their audition tapes as they apply for the job. In addition to allowing you to judge the abilities of each actor, these tapes also can be kept on hand to help you keep track of the numerous applicants you will be interviewing.
Demo Tapes: As part of the interview process, you will want applicants to, in addition to submitting an audition tape, complete a demo tape recording of a sample script that you have picked out. If you choose the right sample script, these demo tapes can be a great help in picking the right actor or actress for the job.
Recording Studio: In order to obtain a demo tape, audition tape, or other vocal performance, you'll need a studio in which to records. If your voice actor or actress has a recording studio setup in his or her, you may be able to save on renting a space for your project.
ISDN: ISDN recordings, which have greater clarity than recordings produced by the average recording studio, are generally used by professional voice actors and actresses.
Commercial Voice Overs: Intended to push a service or product, commercial voice over scripts take a direct sales approach. With the right actor or actress, a commercial voice over can make your campaign much more effective and memorable.
Narrative Voice Overs: These often accompany a film, video, or story and are scripted to entertain and inform, rather than sell. However, you may require a narrative voice for a portion of a commercial or sales segment.
Impressions: These are the types of voice overs that impersonate a famous person, celebrity, or imitate an historically famous personality. Impressions are a great way to make your message stand apart from the competition, and you can find many royalty-free scripts with this distinguishing feature in mind.
Performers' Unions: These are unions for voice over professionals that set market rates and help talent develop their skills. There are currently two unions that most professionals join; the American Federation of Television and Radio Artists (AFTRA), and the Screen Artists Guild (SAG).
Actors: Many actors choose jump into the voice over market because of their skill set and background in impressions, imitation, and being able to dramatize concepts. You may find many talented actors who can read scripts and develop creative and unique voices for a specific project.
Familiarity with these key concepts and the associated terminology will help you immensely in your dealing with professionals in the voice over business. If you approach interviewing talent from an organized, educated perspective, you are sure to find a voice over professional who will boost the appeal of your advertising campaign. - 15478
About the Author:
Author Terry Daniel is a Professional Voice Over Artist from Minneapolis, Minnesota and Has Provided the Voice Talent for Dozens of Projects and Advertisements Since 1991.
