For people looking to promote a product, service or site on the internet, one of the simplest and least expensive ways to market is through article marketing. As the name suggests, article marketing involves writing an article that promotes whatever it is that you are trying to sell or generate an interest. Unlike other marketing methods, articles require little more outside of the writing and research time.
The phrase "BUM Marketing" is synonymous for article marketing, but adds a truth to the otherwise vague technique. The term accurately describes exactly what the marketing is doing -- he or she is "bumming" marketing exposure through article writing. Since there is no physical outlay of cash to the process, it makes sense for it to have taken on such a term. But what happens once the article has been written? How can marketers cast a net wide enough to reach as broad an audience as possible?
Depending on how much time you have, you typically have two options with article marketing. The first is promoting the article yourself through blogs, free advertising, free ezines (such as this one), as well as a host of others. The second is to use an article-posting software like the one promoted at the end of this article. The benefits of using software is that the program becomes the "marketing" side of article marketing. The reason for this is that the program will submit the article to hundreds of places.
The biggest drawback with mass submissions is that it can backfire rather quickly. Most people who have struggled through article marketing understand that the key to a successful article campaign is to have their articles indexed by the big search engines (thereby resulting in free, natural search rankings). However, all of the big engines search the internet regularly and if they find multiple submissions of the same article, they may flag it as the equivalent of SPAM... and all of the work invested in posting the article would have been for nothing.
Almost all of the leading submitter programs work around this known fact by changing words or shuffling paragraphs. The biggest problem with using a thesaurus like approach is that the meaning can be lost -- the same holds true with switching up paragraphs because some programs will end up publishing your closing remarks in the second or, worse yet, first paragraph. The best programs, though, like the one listed below will require several rewrites (it's easier to rework the article than to start a brand-new one). What it does with the rewrites is create a combination of articles, each with the same meaning and each with the same logical message. A six-paragraph article re-written three times will therefore product 729 unique articles, thereby slipping under the radar and avoiding detection as "duplicated content" by the search engines.
When considering article marketing programs, consider how the submitter program ensures the uniqueness of each article. As well look at the depth of the program's directory -- the larger the list, the larger the distribution. To take proper advantage of article marketing, a submitter program is exactly what you need. A typical submitter will run anywhere from $50 to $250 per month (tip: cost does not necessarily dictate the quality of the program). - 15478
The phrase "BUM Marketing" is synonymous for article marketing, but adds a truth to the otherwise vague technique. The term accurately describes exactly what the marketing is doing -- he or she is "bumming" marketing exposure through article writing. Since there is no physical outlay of cash to the process, it makes sense for it to have taken on such a term. But what happens once the article has been written? How can marketers cast a net wide enough to reach as broad an audience as possible?
Depending on how much time you have, you typically have two options with article marketing. The first is promoting the article yourself through blogs, free advertising, free ezines (such as this one), as well as a host of others. The second is to use an article-posting software like the one promoted at the end of this article. The benefits of using software is that the program becomes the "marketing" side of article marketing. The reason for this is that the program will submit the article to hundreds of places.
The biggest drawback with mass submissions is that it can backfire rather quickly. Most people who have struggled through article marketing understand that the key to a successful article campaign is to have their articles indexed by the big search engines (thereby resulting in free, natural search rankings). However, all of the big engines search the internet regularly and if they find multiple submissions of the same article, they may flag it as the equivalent of SPAM... and all of the work invested in posting the article would have been for nothing.
Almost all of the leading submitter programs work around this known fact by changing words or shuffling paragraphs. The biggest problem with using a thesaurus like approach is that the meaning can be lost -- the same holds true with switching up paragraphs because some programs will end up publishing your closing remarks in the second or, worse yet, first paragraph. The best programs, though, like the one listed below will require several rewrites (it's easier to rework the article than to start a brand-new one). What it does with the rewrites is create a combination of articles, each with the same meaning and each with the same logical message. A six-paragraph article re-written three times will therefore product 729 unique articles, thereby slipping under the radar and avoiding detection as "duplicated content" by the search engines.
When considering article marketing programs, consider how the submitter program ensures the uniqueness of each article. As well look at the depth of the program's directory -- the larger the list, the larger the distribution. To take proper advantage of article marketing, a submitter program is exactly what you need. A typical submitter will run anywhere from $50 to $250 per month (tip: cost does not necessarily dictate the quality of the program). - 15478
