Friday, October 24, 2008

Should You Sell Or Market Your MLM Business?

By Joe Okoro

The successful network marketers of our time do not sell their products or the opportunity. They market themselves, then their products and ultimately the products. Marketing does not involve trying to convince a prospect to buy a product as selling does, instead it builds relationship first with a prospect, find out the needs and supply a product to fill that need.

On the Internet, marketing is building relationships with all your prospects using email follow ups scheduled periodically. While doing this, the networker builds the interest of the prospect and alert him to the needs that he will present a product to fulfill later. The effect is you put the prospect in a frenzy state of mind and make him desire your product long before you recommend it.

That is why successful marketers use marketing to explode their sales via various marketing funnels created to build a deep seated relationship that will have the prospect clinging to every word of the marketer.

When you market effectively, sometimes before you make your company products available some of the prospects will ask you to provide them with the products and they will be grateful to you for such a privilege.

It is noteworthy to say that I see shy people who have learned to market use the Internet to build very successful network marketing business while their mates who have not realized the Internet and who keep selling their MLM by trying to prospect to every Tom, Dick and Harry within 3 feet, as well as make cold calls as their companies advised.

The old way of doing network marketing offline is no longer as effective as it used to be because of too many MLM. Therefore this method should be discarded as it is no longer effective. Unfortunately, network marketers who do not know any better are using it anyway and are failing woefully.

When you use the power of technology to market your network marketing business, then you would have left the crowd of 99.9% of network marketers who do not know that the Internet can be used to grow a massive and successful network of people who are making the most money in this lucrative industry.

Now that you have known that marketing is a lot different from selling and that this can make your MLM business very successful, what is stopping you from using the Internet as the successful networkers are doing? - 15478

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