Thursday, October 30, 2008

Link Building Requires Little Attention Being Paid to Numbers

By Julie Johnson

It is not difficult to get caught up in the numbers game. There are many different reasons that mass directory submissions preserve the link building process. One of these reasons includes a much used process in business, which would be the focusing on a measurable constant method to rank progress. Ask yourself what would sound better to a client, 25 minor directory submissions or 3 quality, maintainable links?

Your client might be happy with the fifty small links at first, but once they realize the difference between those and the three good links, they will not be. Conducting business in this manner is irresponsible. The issue with this type of business conduct is that you are putting the focus on the number of links, regardless of quality, instead of gaining actual results with your links.

Free directories are not all alike. Some of them will approve instantly, when others will take months, or never will approve. Make sure to use good judgment when submitting to directories, making sure those directories will provide staying power for your links, while also that they stick around, and don't drop off the face of the earth after a few months.

Most importantly, do not underestimate cultivating relationships on the internet, you will gain valuable links by doing so. Write emails to webmasters that are not spammy, and to sites that are relevant to your industry. Be creative when discovering new ways to submit information to directories, instead of copying and pasting the same thing over and over.

If you work on links on blogs relevant to your industry, this can multiply for you. Try not to get caught up in the numbers and discover better ways to increase your effectiveness, and your clients will be much more responsive. - 15478

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