Wednesday, October 22, 2008

Using Article Directories To Increase Traffic To Your Website

By James Conner

There is a lot of information on the internet with much of it being archived in text form. As the search engines are looking for sites with good content, what matters to them is text. If your site is light on the text side, it likely will not earn a high ranking amongst other sites of the same subject. Equally, if your site is abundant in textual content, but it's just thrown together, you will probably suffer in the rankings, also.

Here is where you may consider private label articles. PLA's consist of packs of articles that you may purchase from someone who sells articles in large groups. Often, there is a choice between purchasing a monthly recurring subscription where you will receive large amounts of articles via email, or you will be given a url whereby you can download the articles in zipped format. You can usually do a one-time purchase of these articles in a group.

For the majority of the time, the articles that you will receive have been optimized with keywords that are properly arranged. They will have been written in correct grammar, well-focused, and using correct spelling. The main thing being that they are yours to do with as you please. The articles that you have bought will come with all rights to the use of the articles, and you may change them in whatever way you wish. You are permitted to add or delete content as well as put your name to them as the author.

Following the picking of the ideal keywords for your website, and method of sales- you can spread the private label articles throughout your website. If you use well-chosen keywords in the right places, your pages will climb high in the search engines.

How About Using Free Articles?

No doubt you've seen article directories where you are allowed to download as many articles for your use as you would like- all that is required is that you keep the author's resource box intact. Also contained in the resource box is a link to the author's website that you are not permitted to change.

You can use these articles for free on your site. They are free as in no-cost. Howeve,r you may lose some of your perceived authority, your customers and sales. If you use a few of these articles from experts, you may not have any problems. If however you use only free articles you are sending the wrong message. Especially if you are sending the customers that you aren't too knowledgeable in the subject to be able to pen your own articles.

Also, you are providing everyone who visits your site an easy escape route onto a competitor's website. All they need do is click that link in the resource box. If the article is written well enough to keep your attention, chances are that it will grab your customer's attention enough so that they will search for the same author.

You won't even know that those resource boxes are stealing your sales and your customers along with them- right under your nose.

Improving Your Rankings In The Search Engines Using Other Things

Using the article directory method combined with the private label articles should increase your ranking in the search engines. This is the way that others use. The vast majority of articles which are submitted to article directories will be accepted if they are written competently by those who have followed the guidelines of the article directories. Make sure to give the private label articles that you have written under your own name- including your resource box, to the article directories also.

The first thing this does is set up another link to your website from the article directory. Every time someone links to your website, your ranking goes up just a little bit. This works especially well if the link includes your chosen keywords as well. Since the resource box is yours to set up, you can ensure that the keywords used are exactly what you want. - 15478

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