You follow a process no different to any other in your business - yu just have to ask some different questions. In order to define your internet marketing and SEO budgets yu should firstly get your head around some basics - what ae your objectives, what level of return do you wish to make, how you will measure the results and then what you need to spend in order to dleiver to those objectives. The marketing aspects are no different - know the market segments, align your products and services to those segments, define your value proposition and then define the initiatives that need to be put in place to deliver to the objectives.
Starting out is as easy as answering the following questions for yourself.
1. What would the average sale be worth to you for a well qualified lead?
2. What % of qualified leads can you assume will convert to actual sales or new business?
3. Given a target for new business, how many visitors to your website would you need to generate in order to convert to actual sales?
Of course the actual figures will deviate clearly between business types and product / service types. Also coming into play is how good your Internet site is in getting the attention of visitors and converting them to opportunities. And finally, how effective are your sales staff supporting Internet generated opportunities in creating new business.
That's the first part - now you should include additional information about what is going on with your website now. What sort of visitor traffic do you get to your site at present, where do they go on your site and what percentage convert to sales. If this data is not available then you have a problem - you must have such information in order to develop an Internet marketing strategy that will work. You need to talk with your website administrator to immediately arrange for this information. Google analytics is a free tool that can provide all of this instantly.
Now that you have this data at hand ask yourself the question - what would it take to increase visitors to a set level in order to generate an expected income of $Y? A well orchestrated Internet Marketing Plan with a website that is effective in capturing business opportunities will realise an untapped revenue source you have been overlooking for some time. With the numbers before you it is now a whole lot easier to determine your return on investment for your Internet Marketing campaign. - 15478
Starting out is as easy as answering the following questions for yourself.
1. What would the average sale be worth to you for a well qualified lead?
2. What % of qualified leads can you assume will convert to actual sales or new business?
3. Given a target for new business, how many visitors to your website would you need to generate in order to convert to actual sales?
Of course the actual figures will deviate clearly between business types and product / service types. Also coming into play is how good your Internet site is in getting the attention of visitors and converting them to opportunities. And finally, how effective are your sales staff supporting Internet generated opportunities in creating new business.
That's the first part - now you should include additional information about what is going on with your website now. What sort of visitor traffic do you get to your site at present, where do they go on your site and what percentage convert to sales. If this data is not available then you have a problem - you must have such information in order to develop an Internet marketing strategy that will work. You need to talk with your website administrator to immediately arrange for this information. Google analytics is a free tool that can provide all of this instantly.
Now that you have this data at hand ask yourself the question - what would it take to increase visitors to a set level in order to generate an expected income of $Y? A well orchestrated Internet Marketing Plan with a website that is effective in capturing business opportunities will realise an untapped revenue source you have been overlooking for some time. With the numbers before you it is now a whole lot easier to determine your return on investment for your Internet Marketing campaign. - 15478
About the Author:
Greg Tomkins is the Web Architect at Top Left Designs a Gold Coast | Brisbane Internet Marketing & SEO consultancy servicing website owners for SME business. For further info about Google Analytics visit Measuring Website Performance
