Definition: Web 2.0 describes the current state of the internet--an evolution from static, impersonal web pages to today's series of interactive community-based platforms. This article looks at Web 2.0 from a marketing and social perspective rather than the underlying technology that makes it all possible.
So what are a few of these Web 2.0 platforms?
1. Video--sites such as the ever-popular Youtube, Google Video, and Metacafe.
2. Facebook.
3. MySpace.
4. Twitter
Of course there are many other Web 2.0 platforms. What is groundbreaking about these popular platforms is the way that information is exchanged. Technology allows us to keep in touch with many, many people to exchange opinions and hear "insider information" in a more "real" world...similar to the offline world.
The internet benefits from Web 2.0 by having personalities and relationships return to the online world. People want relationships. It's innate.
Take for instance online commerce. A static corporate or ecommerce website does little to build trust, whereas a website with a video and place for customer/reader feedback is transformed into an interactive site where trust is built quickly and easily...with the result being that sales increase dramatically (if of course the video is done well).
How and why does this work?
By now that should be fairly obvious. It's really about even more than just relationships and interaction. People don't go online to to be sold. It's all about seeking information. The offline world is packed full of outrageous advertising and marketing. So when someone logs on the iternet they're in a separate mindset. They look for VALUE, trusted opinion, and good content from dependable sources. Web 2.0 essentially puts the human element back into a technological construct. - 15478
So what are a few of these Web 2.0 platforms?
1. Video--sites such as the ever-popular Youtube, Google Video, and Metacafe.
2. Facebook.
3. MySpace.
4. Twitter
Of course there are many other Web 2.0 platforms. What is groundbreaking about these popular platforms is the way that information is exchanged. Technology allows us to keep in touch with many, many people to exchange opinions and hear "insider information" in a more "real" world...similar to the offline world.
The internet benefits from Web 2.0 by having personalities and relationships return to the online world. People want relationships. It's innate.
Take for instance online commerce. A static corporate or ecommerce website does little to build trust, whereas a website with a video and place for customer/reader feedback is transformed into an interactive site where trust is built quickly and easily...with the result being that sales increase dramatically (if of course the video is done well).
How and why does this work?
By now that should be fairly obvious. It's really about even more than just relationships and interaction. People don't go online to to be sold. It's all about seeking information. The offline world is packed full of outrageous advertising and marketing. So when someone logs on the iternet they're in a separate mindset. They look for VALUE, trusted opinion, and good content from dependable sources. Web 2.0 essentially puts the human element back into a technological construct. - 15478
About the Author:
Author Jenn Lawlor is an internet entrepreneur and peer recognized online marketing expert. She has used Web 2.0 marketing techniques in marketing to build a very successful LifePath Unlimited business. Lawlor is also an online marketing teacher and mentor who offers free online marketing training.
