Friday, January 9, 2009

Using Cofs In Designing Logos

By Stephen Grisham, Sr.

Web design has become a very common skill and many people choose to design their own websites, but for most businesses it is a good idea to use a web design professional to design the company website. This is especially true when it comes to the logo. The right logo provides just the right image for the company.

When hiring a professional to design a logo for your business, you need to be able to evaluate the end result to make sure it will suit your company. You can use the COFS system to help you determine whether the logo design is right for your business. The letters COFS stand for color, originality, font and size.

For color logos, make sure you use attention-getting colors. The three colors used most in advertising are red, white and blue. Those are usually a safe bet. Another option is to use a color that has something to do with the business, such as green for a lawn service.

Be sure, once your logo is finished, that you also check how it will look in black and white. It is possible that there will be times when you will need to add your logo to a black and white document and you want to be sure that it is going to look as crisp and clean as it does in color.

The lettering in the logo needs to be the right style to reflect the desired image for your company. Keep in mind that fancy, script fonts tend to give a more feminine image and boxy, square fonts present more of a masculine image. There are many specialty fonts available that will give a different feel to the logo.

The size of the logo is also important. Donat just look at it in one size when you are evaluating the design. You never know what you will want to use the logo for in the future. It needs to look good whether you are putting up a big sign in front of your business or having pens printed up to give to your customers.

Finally, make sure your logo is original. This is actually a two sided rule. Fist, you do not want a logo that will be mistaken for another company. If you are going to pay for advertising you want to be sure people know the company that is being advertised for. Second, you want a logo that is going to stand out and grab peopleas attention.

You can call it the COFS, color, originality, font and size, principle to help you to remember. If you keep in mind these criteria when choosing from the logos the professional web design company presents to you, you will find a logo that is right for your company. - 15478

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