A Phone word is a numeric telephone number that spells a word. Each telephone key is associated with a number of alphabetic characters. These are written under each number on the keypad. If used correctly, these alphabetic characters can be used in a charming way to grab the attention of the potential customers. Marketers use this cost effective tool to spell the brand name of the company.
This strategy is well-used in Australia, but not to the fullest extent. It has been seen that profits have significantly increased through the use of this marketing tactic. The right number is lodged firmly in the mind of the customer for a long period of time. For instance, if you dial 1300 SPARK, you convey the need for an electrician. It's not hard to remember the numbers.
Phone words help to give businesses an edge by eliminating possible loss of customers to competitors. Because customers no longer need to remember a phone number there is no need for them to flip through a phone book containing competitor details.
A follow on effect of Phone words is that they enable customers to not only relay the name of your business to other potential customers but your phone number too. In this way the use of Phone words gives even more power to word-of-mouth advertising.
Phone words help a business to produce more effective advertising with higher response rates and as a result increase the revenue generated. Therefore clarity of the message and ease of recall become important issues to be considered when marketing via Phone words.
This strategy is commonly used by big brands in Australia, with companies such as AAMI, Telstra, Subway and many others already reaping the benefits of Phone words. In short Phone words are cheap and effective. The simplest way to get on the Phone words wagon is to contact a suitable service provider (1300 Easy Dial is a good one). They provide a variety of phone number options including 1300 and 1800 numbers. 1300 numbers share the cost of the call between the customer and the business whilst 1800 numbers place the entire cost on the business. They also provide tools to help you choose a professional and effective phone word.
Obtaining your very own phone word is easy. The first step is to make sure that some other product or company is not already using that particular word. You will need to be granted ownership of that phone word in a certain area before you can begin using it. A phone word service provider will help you negotiate this. An added advantage of using a phone word is that you are allowed to retain your previous services and phone numbers along with the new phone word.
Phone words are the latest marketing tool to hit the world! Businesses get an extra edge and profits are increased for the long term, with very little investment. In today's world, Phone words are a must-have tool for every upcoming business. - 15478
This strategy is well-used in Australia, but not to the fullest extent. It has been seen that profits have significantly increased through the use of this marketing tactic. The right number is lodged firmly in the mind of the customer for a long period of time. For instance, if you dial 1300 SPARK, you convey the need for an electrician. It's not hard to remember the numbers.
Phone words help to give businesses an edge by eliminating possible loss of customers to competitors. Because customers no longer need to remember a phone number there is no need for them to flip through a phone book containing competitor details.
A follow on effect of Phone words is that they enable customers to not only relay the name of your business to other potential customers but your phone number too. In this way the use of Phone words gives even more power to word-of-mouth advertising.
Phone words help a business to produce more effective advertising with higher response rates and as a result increase the revenue generated. Therefore clarity of the message and ease of recall become important issues to be considered when marketing via Phone words.
This strategy is commonly used by big brands in Australia, with companies such as AAMI, Telstra, Subway and many others already reaping the benefits of Phone words. In short Phone words are cheap and effective. The simplest way to get on the Phone words wagon is to contact a suitable service provider (1300 Easy Dial is a good one). They provide a variety of phone number options including 1300 and 1800 numbers. 1300 numbers share the cost of the call between the customer and the business whilst 1800 numbers place the entire cost on the business. They also provide tools to help you choose a professional and effective phone word.
Obtaining your very own phone word is easy. The first step is to make sure that some other product or company is not already using that particular word. You will need to be granted ownership of that phone word in a certain area before you can begin using it. A phone word service provider will help you negotiate this. An added advantage of using a phone word is that you are allowed to retain your previous services and phone numbers along with the new phone word.
Phone words are the latest marketing tool to hit the world! Businesses get an extra edge and profits are increased for the long term, with very little investment. In today's world, Phone words are a must-have tool for every upcoming business. - 15478
About the Author:
About the author: Buck Thompson stresses the benefits of phone words on his website where you can find tips and strategies to help you select telephone words that will maximise your profits.
