Thursday, January 22, 2009

Link Building With Article Submissions

By Dan Duvano

You likely will have already heard a little bit about link building. Link building (just to reiterate) is one of, if not the most important method of improving your websites search engine rank - also known as search engine optimization. Dedication to a good link building campaign can reap a huge harvest in traffic and visitor volume.

One of the things you need to consider when link building is the quality of the links to your site. For example, 1000 links from one page of an unrelated, poor quality site will do little to enhance your own sites search engine ranking. One of the best methods in getting good quality links to your site is article submission.

So what then is article submission? The basic breakdown is that you write an article (or have someone write one for you) and submit the article to any number of article directories scattered around the web. At the bottom of each article there is a box containing information about the author where you can put a link back to your own website.

Benefits of Article Submissions

Article submissions are a widely used method of advertising and link building as well. There are a variety of different benefits that can be linked to article submissions.

If you have any doubt about whether you should be using this method, read on discover the full range of benefits from article submission.

Reason #1 - Building Up Your Name

As your articles find their way all over the internet, people will start to recognize your name. With time, depending on the quality of your articles, people will start to think of you as an expert in your field, which will make each subsequent article more influential as people look to you for quality information.

One of the key factors in conversion for your site is going to be a level of trust. This is built by the look of your site, the sales copy etc, but also by any preconceived idea the customer may have of you - and in this respect article marketing really helps.

Benefit Number Two - Low Cost Advertising

Articles can also be thought of in a different way - as a direct advertisement. Ever see those full page advertisements in newspapers that look like part of the newspaper itself? You should think of each article you write as being similar to this. Aside from building link popularity, people will also arrive directly at your article and depending on how it reads, they may click straight through to your site.

Benefit #3 - One of the Best Methods of Advertising

Aside from being submitted to article directories, your article will then find its way into all kinds of places. People will republish them in ezines, blogs, static sites and more - all of which will continue to brand you and your site, as well as providing backlinks. The more your article grows, the better for you and your marketing efforts.

Link Building - How It Works

So now we've covered some of the other benefits of article submissions above, it's time to come back to how it actually builds links to your sites. The main way is that at the end of each article there is what is commonly referred to as a resource box. In the resource box you write a brief blurb about the author and of course, include a link to the authors website (yours).

This resource box is copied any time someone publishes your article, meaning you get yet one more backlink to your website. This methods means the number of one way links to your website grows over time.

So, it's easy to see why link building services often turn to article submissions. It's an excellent method that you can easily use to build links. It's cost effective, easy to get started, and it really works. If you are interested in building up links to your site, then consider trying out this method for excellent results you can count on. - 15478

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