Believe it or not no one will click on your site-link or affiliate link unless you fulfill all of the goals of an article. Make sure you achieve each goal in every article you write.
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract The Attention Of Your Reader.
There are two things to consider in attracting your prospective customer's attention so strongly that they "just have to" read your article. First you need to settle on a topic that your reader is craving to know more about. Second you have to quickly and clearly communicate what your topic will be in the headline and first couple of sentences.
2. Make Sure Your Prospect Reads The Wole Article.
Once you've got your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or say it in a way that they hadn't seen before. You need to give people a valid reason to keep reading or they will just move on without finishing. This is known as the "news value" of an article.
3. By The Time Your Prospect Finishes The Article They Should Respect You.
Start off your article with something that your reader can agree with even if you intend to say something that they would consider totally wrong without having read your article. Go Gradually. Make one solid point at a time until your have reached your surprising conclusion. Don't just blurt out a statement that people will disagree with. They will just stop reading. When you advance your case step by credible step your reader will respect you.
4. Have Your Reader Feel Like You Understand Them By The Time They Finish Your Article.
If you expect to sell anything you first need to have a rapport with your prospect. Every salesman learns this as a first principle in his training but all the courses on article marketing ignore it completely. In his course on copywriting, Joe Vitale calls it "maintaining their trance". Robert Collier calls it "staying in step with the conversation going on in their mind" in his Letter Book.
5. Make Sure Your Article Is Worthwhile Reading
Reward your prospect for taking the time to read your article. If the reader learns something valuable they will repay you by following your suggestion to click on the recommended affiliate link. The more real value you provide the more responsive your customer will be.
6. Set them up so they want to buy the product that you will ultimately offer for sale.
This is called pre-selling. It's the basis of all successful article marketing. Selling is done in the sales letter. Your article isn't the place to be selling but you can provide information and insight that helps people understand the value of the features of the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
If you have done the previous six steps properly all you have to do is ask for the click. Just make sure you make a specific request or you won't get any clicks. You always need to ask for the action.
The trick is to get people to click on the link when they are already interested in buying your product. Writing articles so people click on your link and buy something is more of a science than an art. If your articles meet all of the criteria listed on this page you will be amazed as to how much profit you can make from article marketing.
Subsequent articles will contain great detail so you are clear on what to write to be successful. - 15478
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract The Attention Of Your Reader.
There are two things to consider in attracting your prospective customer's attention so strongly that they "just have to" read your article. First you need to settle on a topic that your reader is craving to know more about. Second you have to quickly and clearly communicate what your topic will be in the headline and first couple of sentences.
2. Make Sure Your Prospect Reads The Wole Article.
Once you've got your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or say it in a way that they hadn't seen before. You need to give people a valid reason to keep reading or they will just move on without finishing. This is known as the "news value" of an article.
3. By The Time Your Prospect Finishes The Article They Should Respect You.
Start off your article with something that your reader can agree with even if you intend to say something that they would consider totally wrong without having read your article. Go Gradually. Make one solid point at a time until your have reached your surprising conclusion. Don't just blurt out a statement that people will disagree with. They will just stop reading. When you advance your case step by credible step your reader will respect you.
4. Have Your Reader Feel Like You Understand Them By The Time They Finish Your Article.
If you expect to sell anything you first need to have a rapport with your prospect. Every salesman learns this as a first principle in his training but all the courses on article marketing ignore it completely. In his course on copywriting, Joe Vitale calls it "maintaining their trance". Robert Collier calls it "staying in step with the conversation going on in their mind" in his Letter Book.
5. Make Sure Your Article Is Worthwhile Reading
Reward your prospect for taking the time to read your article. If the reader learns something valuable they will repay you by following your suggestion to click on the recommended affiliate link. The more real value you provide the more responsive your customer will be.
6. Set them up so they want to buy the product that you will ultimately offer for sale.
This is called pre-selling. It's the basis of all successful article marketing. Selling is done in the sales letter. Your article isn't the place to be selling but you can provide information and insight that helps people understand the value of the features of the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
If you have done the previous six steps properly all you have to do is ask for the click. Just make sure you make a specific request or you won't get any clicks. You always need to ask for the action.
The trick is to get people to click on the link when they are already interested in buying your product. Writing articles so people click on your link and buy something is more of a science than an art. If your articles meet all of the criteria listed on this page you will be amazed as to how much profit you can make from article marketing.
Subsequent articles will contain great detail so you are clear on what to write to be successful. - 15478
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