If you want to be a star, you need to play live. It doesn't matter what kind of music you play, there's nothing like the live experience to build loyalty in your fans. It's time to stop sitting there wishing you were a star, and go out and do the work to become one.
The older ways of making it big in the music business have changed more dramatically and faster in the last few years than any previous time in history. With those changes, come plenty of great opportunities. In fact, according to the staff at MusicMarketingCenter.com, there's no 'next big thing' happening, and there's never been a better time to get your start. If you have something new and exciting, the sky's the limit. If your music fits an established genre, then there are already people who are anxious to hear it.
First thing, find what niche your music belongs in. That gives you a starting point of where to look to promote yourself. We'll talk about that and promoting yourself online in future articles. But, for now, let's concentrate on playing live.
If your music already fits into a set category, don't try to reinvent the wheel. Look for places that already cater to the kind of music you play. Take the jobs no matter what they pay. Maybe you'll get a percentage of the door, a set fee, or just wait for quarters to be thrown on the stage. The point is you need to play and start gathering a following.
Every time you play, bring whatever you need to build your mailing list. This is super important, and will be the topic of a number of posts at the musicmarketingcenter.com. But for now, even if it's a legal pad for people to put their names, snail mail and e-mail addresses on, get that info. This will be your core list of fans, and the ones that are going to tell their friends all about how great you were. You need their info so you can e-mail when you play again, release a CD or have any news you'd like to share.
You can even make money directly from your list. Make a t-shirt and offer it in an email at a profit. People love to wear a shirt from their favorite band, especially a new band that people don't know about. They feel like they know something special that others don't know, and they are happy to tell anyone how great you are when they ask about the shirt. It will keep those coins coming in in a number of different ways.
When you finish your set, and even in the middle, mention signing up for your mailing list. Stick around after you play. Talk to the audience, and tell them to be sure to sign up for your list so they know what you are up to. You may not think talking to you is a big deal, but to someone who doesn't know you and liked your music, you are a star, and it makes them feel special to have actually talked to you (yes, you). Be nice, thank the fans, and allow them to love you and think you love them back. Don't put on the punk attitude. Even in the late 70's when the punk scene and attitude was at it's height, the people loved talking to them, and plenty of the 'stars' would be really nice to people off stage. Fans eat it up.
Have you checked out your local colleges and small clubs? They love to 'catch a rising star,' and that could be you. Especially if your music is a little different than most, the people booking these places do so because they are music fans, and they'd love to be able to say that they had you play there back when no one knew who you were.
Be sure to scour the newspapers for audition and open microphone nights. Why not? It's another chance to play and practice your live skills. Tons of famous bands and musicians started out playing on these free nights, even if only one or two songs. Don't ignore the opportunity just because you may think it sounds cheesy.
All in all, you need to just get out there at every opportunity and play your music live. For the fans, there's nothing like hearing a band do their thing right in front of you as part of a crowd. And for you, it's great to get the immediate feedback and admiration from a live audience. Although there are ways to get your music to more people at once, there is no other way to generate the kind of impact that a live show of your music creates. - 15478
The older ways of making it big in the music business have changed more dramatically and faster in the last few years than any previous time in history. With those changes, come plenty of great opportunities. In fact, according to the staff at MusicMarketingCenter.com, there's no 'next big thing' happening, and there's never been a better time to get your start. If you have something new and exciting, the sky's the limit. If your music fits an established genre, then there are already people who are anxious to hear it.
First thing, find what niche your music belongs in. That gives you a starting point of where to look to promote yourself. We'll talk about that and promoting yourself online in future articles. But, for now, let's concentrate on playing live.
If your music already fits into a set category, don't try to reinvent the wheel. Look for places that already cater to the kind of music you play. Take the jobs no matter what they pay. Maybe you'll get a percentage of the door, a set fee, or just wait for quarters to be thrown on the stage. The point is you need to play and start gathering a following.
Every time you play, bring whatever you need to build your mailing list. This is super important, and will be the topic of a number of posts at the musicmarketingcenter.com. But for now, even if it's a legal pad for people to put their names, snail mail and e-mail addresses on, get that info. This will be your core list of fans, and the ones that are going to tell their friends all about how great you were. You need their info so you can e-mail when you play again, release a CD or have any news you'd like to share.
You can even make money directly from your list. Make a t-shirt and offer it in an email at a profit. People love to wear a shirt from their favorite band, especially a new band that people don't know about. They feel like they know something special that others don't know, and they are happy to tell anyone how great you are when they ask about the shirt. It will keep those coins coming in in a number of different ways.
When you finish your set, and even in the middle, mention signing up for your mailing list. Stick around after you play. Talk to the audience, and tell them to be sure to sign up for your list so they know what you are up to. You may not think talking to you is a big deal, but to someone who doesn't know you and liked your music, you are a star, and it makes them feel special to have actually talked to you (yes, you). Be nice, thank the fans, and allow them to love you and think you love them back. Don't put on the punk attitude. Even in the late 70's when the punk scene and attitude was at it's height, the people loved talking to them, and plenty of the 'stars' would be really nice to people off stage. Fans eat it up.
Have you checked out your local colleges and small clubs? They love to 'catch a rising star,' and that could be you. Especially if your music is a little different than most, the people booking these places do so because they are music fans, and they'd love to be able to say that they had you play there back when no one knew who you were.
Be sure to scour the newspapers for audition and open microphone nights. Why not? It's another chance to play and practice your live skills. Tons of famous bands and musicians started out playing on these free nights, even if only one or two songs. Don't ignore the opportunity just because you may think it sounds cheesy.
All in all, you need to just get out there at every opportunity and play your music live. For the fans, there's nothing like hearing a band do their thing right in front of you as part of a crowd. And for you, it's great to get the immediate feedback and admiration from a live audience. Although there are ways to get your music to more people at once, there is no other way to generate the kind of impact that a live show of your music creates. - 15478
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