One other way of getting traffic you cannot miss is using Google to advertise your business. We are going to share tips on advertising on Google using Pay Per Click (PPC). We use Google to conduct our PPC campaign because it is the largest search engine.
Pay Per Click advertisements are little ads that appear on the side of natural search results when a user searches for a particular keyword relevant to your advertisement. It will also appear on websites with keywords relevant to yours that subscribe to have Google advertisements within their website.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
Well, this is of course a very optimistic projection.
To achieve better results, you can refer to our tips for PPC advertising.
Select Your Keywords
When you do PPC, you need to consider the keywords you use. If you have done other forms of traffic generation and you are ranked high with a particular keyword, you probably want to use other keywords to establish your presence in the search engine.
There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.
Writing a Good PPC Advertisement
- Headline
Make your ad irresistible to users. Make them want to click your ad. Use a headline to capture their interest. You should conduct a test with different headlines to see which one works better.
- Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Plan your PPC campaign
For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Bid Within Your Budget
PPC is a paid advertising strategy. So it is important that you set your budget for PPC. Even so, sometimes it is still easy to burn a hole in your pocket. You need to maximize the effectiveness you're your PPC advertisements and yet keep costs at a minimum. Follow the 4 steps to maximize your PPC advertisements;
Step 1: The top position may not be the best
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Analyze Your Stats
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Keyword Decision
Because the number of words you can put into your ad is very limited, you should find out which keyword works best for you, if you think that a particular keyword is not working, change it. Use Google tools to help you with this decision.
Step 4: Calculate
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Keep Track of Your Campaigns
You must review and monitor your PPC campaign to alter and manage your website and advertisement to achieve better results. Look at the statistics and reports on your ad.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results. - 15478
Pay Per Click advertisements are little ads that appear on the side of natural search results when a user searches for a particular keyword relevant to your advertisement. It will also appear on websites with keywords relevant to yours that subscribe to have Google advertisements within their website.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
Well, this is of course a very optimistic projection.
To achieve better results, you can refer to our tips for PPC advertising.
Select Your Keywords
When you do PPC, you need to consider the keywords you use. If you have done other forms of traffic generation and you are ranked high with a particular keyword, you probably want to use other keywords to establish your presence in the search engine.
There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.
Writing a Good PPC Advertisement
- Headline
Make your ad irresistible to users. Make them want to click your ad. Use a headline to capture their interest. You should conduct a test with different headlines to see which one works better.
- Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Plan your PPC campaign
For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Bid Within Your Budget
PPC is a paid advertising strategy. So it is important that you set your budget for PPC. Even so, sometimes it is still easy to burn a hole in your pocket. You need to maximize the effectiveness you're your PPC advertisements and yet keep costs at a minimum. Follow the 4 steps to maximize your PPC advertisements;
Step 1: The top position may not be the best
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Analyze Your Stats
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Keyword Decision
Because the number of words you can put into your ad is very limited, you should find out which keyword works best for you, if you think that a particular keyword is not working, change it. Use Google tools to help you with this decision.
Step 4: Calculate
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Keep Track of Your Campaigns
You must review and monitor your PPC campaign to alter and manage your website and advertisement to achieve better results. Look at the statistics and reports on your ad.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results. - 15478
About the Author:
MLM Absolute provides a liabrary of resources of resources for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about doing PPC advertising, go to MLMAbsolute, you will definitely not regret it.
