There really are many ways to get to the top of the search engines. Honestly it is a lot easier that one would think. You would be amazed at how many sites are there because they are lucky, and how few sites are there because they are seriously working to improve SEO. I have designed this article to give you some things you can do to directly impact your rankings.
The real point here is though there are several factors that can improve your rankings, you have to focus on what you can control. Focusing on things that you do not control is a waste of time. If you have ever heard of six sigma you would be aware of this philosophy.
Here is what is in your control with search engine optimization.
- Your title tag " The most important part. I suggest picking 5 keyword phrases that you want to rank high for and then arranging them in a manner that you dont repeat words, but that it is readable.
- The text in your body. Use each phrase that you want to rank for in the body. I don't really care if it is in H1 tags or in Bold. I don't think those carry that much weight. When you want to get from position 2 to 1, maybe, but bold and h1 is not the difference between the 100th position and the first page.
- The filenames you use are important. Do not put things like sessions or log tail URLS in your file names. This causes the engines to index your pages seperately which hurts rankings.
- Your links. The sites that link to you are within your control for the most part. One way is link bait. If you can design something that people will link to then your rankings will improve. The downside is you need to create something nobody else has. I don't do that well. I use article submission, this gives me full control over how people link to me.
Thats 4 things you have control over. Any time you want to improve your rankings start with these 4 things. This is how you control your search engine rankings - 15478
The real point here is though there are several factors that can improve your rankings, you have to focus on what you can control. Focusing on things that you do not control is a waste of time. If you have ever heard of six sigma you would be aware of this philosophy.
Here is what is in your control with search engine optimization.
- Your title tag " The most important part. I suggest picking 5 keyword phrases that you want to rank high for and then arranging them in a manner that you dont repeat words, but that it is readable.
- The text in your body. Use each phrase that you want to rank for in the body. I don't really care if it is in H1 tags or in Bold. I don't think those carry that much weight. When you want to get from position 2 to 1, maybe, but bold and h1 is not the difference between the 100th position and the first page.
- The filenames you use are important. Do not put things like sessions or log tail URLS in your file names. This causes the engines to index your pages seperately which hurts rankings.
- Your links. The sites that link to you are within your control for the most part. One way is link bait. If you can design something that people will link to then your rankings will improve. The downside is you need to create something nobody else has. I don't do that well. I use article submission, this gives me full control over how people link to me.
Thats 4 things you have control over. Any time you want to improve your rankings start with these 4 things. This is how you control your search engine rankings - 15478
