Within the last two years I've been a speaker at countless chiropractic seminars and homecomings, and I hear countless horror stories of recent grads and experienced doctors who have been victims of bad chiropractic coaching and useless management consulting. If something sounds like it's really too good to be true, then we have to trust our instincts on these things. When a DC joins one of these useless companies for fear of failure, it can have some serious consequences. There are some real "piranhas" out there that feed on desperate chiropractors, and it's time someone put a stop to it.
I'm not just warning the chiropractors about this, I'm warning the consultants who are stealing people's money with phony claims and no results. When you're taking money from hard working chiropractors and not doing them any good, you're actually stealing from them. If you're not skilled enough at what you do to understand the current climate of the chiropractic business and what professionals are actually facing today, you are hurting them instead of helping them-- and taking all their money too. Some of these consultants are still using marketing tactics utilized in the 1970's, and have no interest and using tactics that work today. The world of marketing has changed incredibly over the last 5 years. There's a potential for wealth and success like never before, and none of these consultants know anything about these methods. I guarantee you that!
So ask yourself: what isn't working for your chiropractic practice right now? You can't blame it on the economy because there are a lot of chiropractic practices that happen to be thriving right now. No doubt, you'll find that marketing and new-patient acquisition are areas you want to improve. This is common. Your first plan of attack should be to get new patients through free marketing strategies, not paying through the nose for a consultant that won't do anything anyhow. Don't let anyone lie to you; the best advertising today is absolutely free. When you take advantage of putting videos up on YouTube and dominate search engines, your whole chiropractic practice will transform. Sites like MySpace, YouTube and Facebook have enormous potential for branding yourself and exploding your business in your immediate area.
When the going gets tough, more creative and strategic marketers will see their businesses not only endure, but flourish during hard times. But the truth of the matter is that there are no chiropractic consultants teaching these important techniques. Not one! If you find a consultant who says they know all the answers and they've been doing it for a long time, they're lying!
Keep these things in mind when you're selecting a practice management group. Are their testimonials from prior customers actually real? Sometimes they are not. Next, make sure they specialize in exactly what you need. A sort of "handy-man" consultant can't necessarily fix the very specific problems you're having. You need someone who can work for you and you alone. If you want someone who focuses on internet marketing, don't pick someone who knows nothing about it. Lastly, make sure they're up to the times. If they aren't knowledgeable in internet marketing and world communications, they can't help you one bit. Not only do they have to know about these things, they have to be able to DO them.
If you want to start advertising today for free online, I recommend you start with YouTube.com, Myspace.com, Wordpress.com, Facebook.com, Digg.com, EzineArticles.com, Free-Press-Release.com, and Twitter.com. This is the very first step to unbelievable success. And it's as simple as a click away.
Now, I could've mentioned about a hundred more, but begin with these ones first. These Web 2.0 sites are free to use and can bring you truckloads of new patients and other sources of income if you learn the basic and advanced strategies of how to harness them. I've noticed that about 95% of the chiropractic profession is still in the dark about how to use social media to blow the doors of their offices.
I'm not saying that every chiropractic consultant is a complete fraud. There are some who deserve their respect and their techniques are proven. When you want to find one that's truly worth their weight in salt, ask your colleagues for recommendations. That way you know you're getting someone who is the real deal. However, make sure they're experienced in today's new and thriving market; otherwise, they're a waste of time and money. - 15478
I'm not just warning the chiropractors about this, I'm warning the consultants who are stealing people's money with phony claims and no results. When you're taking money from hard working chiropractors and not doing them any good, you're actually stealing from them. If you're not skilled enough at what you do to understand the current climate of the chiropractic business and what professionals are actually facing today, you are hurting them instead of helping them-- and taking all their money too. Some of these consultants are still using marketing tactics utilized in the 1970's, and have no interest and using tactics that work today. The world of marketing has changed incredibly over the last 5 years. There's a potential for wealth and success like never before, and none of these consultants know anything about these methods. I guarantee you that!
So ask yourself: what isn't working for your chiropractic practice right now? You can't blame it on the economy because there are a lot of chiropractic practices that happen to be thriving right now. No doubt, you'll find that marketing and new-patient acquisition are areas you want to improve. This is common. Your first plan of attack should be to get new patients through free marketing strategies, not paying through the nose for a consultant that won't do anything anyhow. Don't let anyone lie to you; the best advertising today is absolutely free. When you take advantage of putting videos up on YouTube and dominate search engines, your whole chiropractic practice will transform. Sites like MySpace, YouTube and Facebook have enormous potential for branding yourself and exploding your business in your immediate area.
When the going gets tough, more creative and strategic marketers will see their businesses not only endure, but flourish during hard times. But the truth of the matter is that there are no chiropractic consultants teaching these important techniques. Not one! If you find a consultant who says they know all the answers and they've been doing it for a long time, they're lying!
Keep these things in mind when you're selecting a practice management group. Are their testimonials from prior customers actually real? Sometimes they are not. Next, make sure they specialize in exactly what you need. A sort of "handy-man" consultant can't necessarily fix the very specific problems you're having. You need someone who can work for you and you alone. If you want someone who focuses on internet marketing, don't pick someone who knows nothing about it. Lastly, make sure they're up to the times. If they aren't knowledgeable in internet marketing and world communications, they can't help you one bit. Not only do they have to know about these things, they have to be able to DO them.
If you want to start advertising today for free online, I recommend you start with YouTube.com, Myspace.com, Wordpress.com, Facebook.com, Digg.com, EzineArticles.com, Free-Press-Release.com, and Twitter.com. This is the very first step to unbelievable success. And it's as simple as a click away.
Now, I could've mentioned about a hundred more, but begin with these ones first. These Web 2.0 sites are free to use and can bring you truckloads of new patients and other sources of income if you learn the basic and advanced strategies of how to harness them. I've noticed that about 95% of the chiropractic profession is still in the dark about how to use social media to blow the doors of their offices.
I'm not saying that every chiropractic consultant is a complete fraud. There are some who deserve their respect and their techniques are proven. When you want to find one that's truly worth their weight in salt, ask your colleagues for recommendations. That way you know you're getting someone who is the real deal. However, make sure they're experienced in today's new and thriving market; otherwise, they're a waste of time and money. - 15478
About the Author:
Looking to get Fresh Patients with no cost chiropractic marketing using the internet? If you're tired of the same worthless, outdated marketing tactics that your chiropractic coaching "pro" shoved down your throat, visit http://DCincome.com to learn the secrets.
